Will Customer Reviews Help or Hurt My Business?
People often ask me, “Will customer reviews help or hurt my business?” Several months ago, I advised readers not to panic over customer reviews and to claim their accounts on Google Local, Yelp, and other sites that list businesses and accept reviews. Since then, I’ve come across a mix of opinions regarding customer reviews, and I still think that good, honest businesses benefit from reviews, even if they aren’t always full of praise. read more…
The Thuuz Sports App Is For March Madness Enthusiasts
The Thuuz Sports app for iOS and Android has just been added to my arsenal of tools to help me enjoy March Madness even more than usual. It’s also going to distract me from working over the next several weeks. So, if you’re an employer, you might want to keep this one to yourself. If you’re one of my clients, I hope you understand. read more…
Managing Your Online Reputation
Managing your online reputation is both an art and a science. Service professionals and business owners depend on the goodwill and satisfaction of their customers. So when an unpleasant comment or complaint surfaces online, they need to be careful to address it properly to minimize damage, or, better yet, turn it into a positive. read more…
What Does “The 2014 State Of Enterprise Social Marketing” Tell Us For 2015?
The 2014 State of Enterprise Social Marketing reveals insights businesses can learn from. It's February and some businesses are still developing 2015 marketing plans. When doing so, it’s important to consider what worked and didn't work in 2014. Doing this can help you determine where you should be investing your time and money this year. read more…
