Use Testimonials To Motivate Prospective Clients
You can motivate prospective clients by sprinkling testimonials throughout your website that attest to your clients’ satisfaction with your work. If you don’t use this tactic, you really are missing out on one of the most important things your website can do for you. read more…
Regulators Are Struggling to Keep Up with Social Media
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Regulators realize it’s so easy to get carried away on social media. The concept of putting out an idea that can be viewed and shared by hundreds, maybe thousands, is exciting.
It's All About Good Solid Content
Writing for the web became a marketing specialty several years ago as Google was first asserting its dominance over other search engines. Observers who closely followed the company began to piece together the algorithm riddle. Many of us who were training to write for the web found Google was the driving force to perfecting the search function. read more…
SlideShare Can Help You Develop Thought Leadership
SlideShare is a tool users can adopt to put information in a format similar to PowerPoint. Virtually any content–from video, PowerPoint, documents and graphics–can be easily imported into it. read more…
