How To Become A LinkedIn Influencer
One particularly exclusive group on LinkedIn consists of LinkedIn Influencers. These are people who LinkedIn recognizes as industry leaders having particular expertise and standing in their communities and who have shown an interest in publishing on the platform. Influencers are hand-selected by LinkedIn to engage with professionals through discussions on a variety of topics. read more…
Measuring Your Social Media ROI
You’re investing time—which is money—and possibly actual funds on social media. How do you know what ROI (return on investment) you’re getting for these efforts? Is there a way to measure your social media ROI?
Outsource Social Media and Inbound Marketing
Small businesses rarely have the resources to advance their social media and inbound marketing goals. Staff is too busy working on projects. Even when time is freed up once a major project is over, sporadic investing in these key tasks just won’t make much of a dent in your outreach. Do you know when it is time for you to outsource social media and inbound marketing? read more…
Inbound Marketing Best Practices: The Best Landing Page Ever
The best landing pages are the ones that create response and revenue to the company. Creating an awesome landing page isn't easy. It's about trial and error. There are rules of thumb to follow to make a landing page work in your favor. read more…
