Consumer Psychology Secrets That Make Brands Millions

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Join Brad Friedman and Adam Ortman as they chat about the ins and outs of consumer psychology and the importance of businesses knowing their audience.

Adam Ortman is a marketing author as well as the president and founder of Kinetic319, a leading marketing and advertising agency headquartered in Denver, Colo. The agency offers full-funnel marketing campaigns, fusing cutting-edge practices and consumer psychology to help businesses transcend mediums and resonate with global audiences.

As a consumer psychologist, Adam navigates the thrilling intersection of media, technology, and analytics, infusing each with innovation and a profound understanding of consumer behavior. His journey, enriched by academic pursuits and a master's degree in advertising and consumer psychology, has been a cornerstone in his approach to marketing and business performance at large. Adam has collaborated with dynamic brands such as UnitedHealth Group, Nike, American Express, Kellogg, Textron, and many others. Each partnership is a unique narrative of blending traditional values with innovative strategies to navigate the complexities of modern markets. Adam’s work and life are a continuous quest for knowledge, growth, and connection, always aiming to leave a positive imprint on the world, one innovative campaign at a time.

In this Episode:

• Adam talks about complete obsession with consumer psychology.
• Adam defines consumer psychology as the priorities and motivations of consumers.
• Adam says business owners can integrate consumer psychology into their marketing strategies by taking adantage of Audiences.
• Adam discusses the importance of knowing your audience. Inside and out..
• Adam also talks about the importanceof brainstorming and looking 10 to 25 years in the future.

Quotes from this Episode:
“ So you're taking someone's behaviors and then you're aligning them with the propensity of making a purchase.” – Adam Ortman
“ Do not make a projection fallacy, which means do not expect your target audience, especially in another country, to behave and react the same way that you feel that they should in your own culture.” – Adam Ortman
“ So you have things called in market audiences or affinity audiences. These audiences is, are inherently audience science or consumer psychology in practice.” – Adam Ortman
“Getting information from your customer base is gold.” – Adam Ortman
“ I always challenge our brands to do a brainstorming session twice a year..” – Adam Ortman

Resources:

Adam Ortman:
LinkedIn: Adam Ortman
LinkedIn: Kinetic319
Facebook: Kinetic319
X: Kinetic319
YouTube: Kinetic319
Website: Kinetic319

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“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

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