Craft A Memorable Customer Experience With Personalization

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Rasmus Houlind as they chat about the importance of personalization in omnichannel marketing and how it affects the customer experience.

Rasmus Houlind is an expert in Personalization and Omnichannel Marketing. With multiple best-selling books behind him, he is an author and sought after keynote speaker.

Rasmus brings a wealth of knowledge and experience to his talks. He is passionate about helping companies create the best possible personalized customer experience and achieve marketing success through omnichannel marketing and personalization.

In this Episode:

• Rasmus discuss the importance of determining which message you want to get in front your audience.
• Rasmus talks about the importance of defining and knowing who your audience is.
• Rasmus discusses the importance of understanding your customers' journey.
• Rasmus talks about the importance of personalization in your marketing.
• Rasmus also talks about the importance of having an omnichannel mindset.

Quotes from this Episode:
“I think the first thing to consider when you want to work with personalization, is which message would you like to deliver and put in front of whom?” – Rasmus Houlind
“Make sure that you just don't create an okay, a frictionless experience. But you actually create one that is delightful and insightful and enjoyable and memorable.” – Rasmus Houlind
“You'll ultimately end up with the emotional loyalty and not just a transaction here and there.” – Rasmus Houlind
“I think research shows that you have around max two seconds of people's attention span before they left swipe and then the email is out of the inbox.” – Rasmus Houlind
“I really think great personalization is about getting all the the four corners together.” – Rasmus Houlind
“So I think that you just really need to consider not only how to provide the best offer, but provide the best experience for the customers.” – Rasmus Houlind

Resources:

Rasmus Houlind:
LinkedIn: Rasmus Houlind
Facebook: Agillic
X: Rasmus Houlind
Instagram: Rasmus Houlind
YouTube: Agillic
Website: Agillic

Books:
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“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

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