Creative Marketing Isn’t Magic, It’s A Process

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Brad Friedman and Kasper Sierslev reveal how smart marketing processes free you up to focus on the fun, creative work.

Kasper Sierslev is not just a marketer; he's a visionary thought leader dedicated to transforming in-house marketing and creative collaboration. Kasper's journey is a testament to his commitment to sharing knowledge and nurturing creativity, not solely for client acquisition, but for the elevation of the entire industry.

As the founder of a company that helps brands establish and fortify in-house competencies, Kasper brings a wealth of experience. His extensive background encompasses pivotal roles in respected brand agencies, as well as steering his own startup and overseeing global campaigns for one of the world's largest shipping companies. This multifaceted experience equips him with a unique perspective, allowing him to effortlessly bridge the gap between diverse industry landscapes.

Kasper's passion for in-house marketing is palpable, evident in his best-selling book, “Moving In-House.” He envisions a future where books, reports, and talks act as catalysts for innovation, propelling the industry toward new heights. With expertise that spans marketing operations, creative synergies within in-house teams, and content production, Kasper is poised to steer your podcast toward an illuminating exploration of in-house excellence.

In this Episode:

• Kasper talks about the use of and benefits of in-house marketing teams.
• Kasper says one of the benefits is brand knowledge and knowledge of the platforms you work with.
• Kasper discusses how some of the larger brands are stealing top-tier agency people for their in-house team.
• Kasper talks about tapping into our creativity in order to stand out.
• Kasper also talks about the need for structure, processes and workflows, so you can focus on your creativity.

Quotes from this Episode:
“In-house used to be the place where creative people went to die.” – Kasper Sierslev
“So you can train your own AI agent to be very brand compliant and help you write stuff that's still on a high level.” – Kasper Sierslev
“To me it's all about creativity. That's why we do marketing.” – Kasper Sierslev
“I'm like old creative guy, so I like doing things pen and paper and being a bit autistic about it.” – Kasper Sierslev
“Get your processes in place so you can do the fun stuff.” – Kasper Sierslev

Resources:

Kasper Sierslev:
LinkedIn: Kasper Sierslev
Website: Zite
Website: In-House Baramoter
Book: Win-Win-House
Book: Incredible

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Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

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