Crushing It With Email And SMS

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

In this episode of The Digital Slice Podcast, Brad Friedman and Scott Cohen dive deep into the topic of crushing it with email marketing and SMS to drive sales.

Having begun his work life as a copywriter, Scott has worked on both sides of the aisle, as a brand-side marketer running the email marketing programs at Purple, 1-800 Contacts, and Western Governors University as well as the agency side working with clients ranging from small businesses to enterprise companies across multiple industries.

Scott won the 2021 Stefan Pollard Email Marketer of the Year Award from the ANA Email Experience Council for his work during his time at Purple. He’s a sought-after speaker, webinar, and podcast guest, having spoken at events like the Email Insider Summit, Email Evolution Conference, Email Innovations Summit, eTail West, and more.

In this Episode:

• Scott talks about the effectiveness of email marketing.
• Scott says email marketing is a combination of marketing and science because of all the data associated with it.
• Scott discusses the importance of relevant messaging.
• Scott talks about setting your email up properly for a variety of different platforms and views.
• Scott thinks that at a minimum, you have to know what your customers have done with you.

Quotes from this Episode:
“People are willing to give you information, if you provide value.” – Scott Cohen
“I’ve come to call email the offensive lineman of marketing.” – Scott Cohen
“Email was always important, but it became remembered as important with COVID.” – Scott Cohen
“You could literally send 12 times a day if you were relevant.” – Scott Cohen
“The worst is when you buy something for 20 percent off and then the next day, get an email for 30 percent off.” – Scott Cohen

Resources:

Scott Cohen:
LinkedIn: Scott Cohen
Website: InboxArmy

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Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner’s Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

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