Demystifying SEO: Tactics That Work

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Brad Friedman and Jason Berkowitz as they work hard to demystify search engine optimization (SEO), that nasty algorithm, while laying out real tactics that work.

Native to New York City, Jason Berkowitz is the Founder and SEO Director of Break The Web (a Search Marketing agency with a specialization in Search Engine Optimization & Paid Advertising).

With an initial interest in SEO dating back to 2010 with a previous business venture, Jason has been sharing his expertise in SEO & digital marketing during various interviews, podcasts, lectures at Universities & conferences.

While also being a frequent writer on Search Marketing Resources, Jason shares his ideas, how-tos and technical philosophies on various industry sites.

In this Episode:

• Jason says we are a long way away from AI taking over SEO.
• Jason talks about using AI to assist with workflow and content creation.
• Jason discusses the need for business owners to find a speialist to assist with SEO.
• Jason says quality backlinks are still important.
• Jason also talks about the need to continuously be working on your SEO.

Quotes from this Episode:
“As long as search engines exist, as long as there's organic results that are being driven by an algorithm, there will always be a need to optimize and feed the algorithm with great information..” – Jason Berkowitz
“I think there's a lot of benefits to using AI in the workflow itself.” – Jason Berkowitz
“But when it comes to content, I think the question should be, what would the readers value more? Content written by you, like truly you as the writer or thought leader? Or just generic, boring content?” – Jason Berkowitz
“Having a good solution or a great thought regarding a certain topic, I think is what people would value more.” – Jason Berkowitz
“So SEO, the annoying things about SEO is it takes forever to actually start seeking income, especially if you're starting from scratch.” – Jason Berkowitz

Resources:

Jason Berkowitz:
LinkedIn: Jason Berkowitz
X: Jason Berkowitz
Website: Break The Web

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Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

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