Don't Buy A CRM Until You Know This 1 Thing
The Digital Slice Podcast is brought to you by The Friedman Group, LLC
You should NOT buy a CRM until you know this one thing…
Join Brad Friedman and Adam Honig as they chat about the CRM and how it can positively and negatively affect your business goals.
Adam Honig is here to help manufacturers cut through the nonsense of traditional CRM and make more money with less hassle. As CEO of Spiro.AI, Adam leads the charge in using AI to drive sales growth, boost profits, and streamline operations specifically for mid-sized manufacturers.
Unafraid to take strong stands, he’s known for his opinionated, often controversial takes that challenge the status quo—all aimed at freeing manufacturers from “crap work” to focus on what actually matters. No fluff, no CRM headaches, just real results.
A frequent speaker on industry podcasts, Adam shares how Spiro’s “anti-CRM” approach helps manufacturers build strong customer relationships without the inefficiencies of outdated systems.
In this Episode:
- Adam talks about his belief that the CRM is like a mirage that never lives up to its promise.
- Adam says business owners must focus on business goals, not technology.
- Adam believes software should serve specific outcomes like gaining customers or increasing customer satisfaction.
- Adam discusses how the CRM turns salespeople into data entry clerks.
- Adam tells us how to evaluate software and avoid hype.
Quotes from this Episode:
“CRM is like a mirage in the desert. It seems like a good idea, but the closer you get to it, it just dissolves right in front of you.” – Adam Honig
“I believe that it's just a failed technology that has never lived up to its promise. And that we should abandon it and try to do something completely different.” – Adam Honig
“The vast majority of CRMs are basically turning salespeople into data entry clerks.” – Adam Honig
“You should not buy CRM, you should not buy software from anybody, until you know that very specific thing that you want to get out of it.” – Adam Honig
Resources:
Adam Honig:
LinkedIn: Adam Honig
YouTube: Spiro.AI
Website: Spiro.AI
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Are you looking for an email service provider that has stood the test of time? Be sure to look at Constant Contact, the provider we use. Constant Contact
Are you looking for a CRM for your business? We suggest taking a look at a few different ones before making your decision. Be sure to look at Nimble, one of our favorite CRMs, and take advantage of a 14-day free trial.
And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad
Brad Friedman
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Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman
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AFFILIATE LINKS
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