Build Your Business By Speaking Human-to-Human #H2H

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Does human-to-human have a place in business? Gone are the days when business is all about the big brands and huge corporations which seem impervious to who the customer is and what he really needs. This day and age is all about social business and of knowing, understanding, connecting with, and even developing a relationship with your potential and existing market.

What it takes is true authenticity in the way you use technology and communication tools to make that individual on the other end feel he is interacting with a human being instead of a company or brand. This podcast episode focuses on how to be human in a seemingly non-human world and still grow your business.

Bryan Kramer is the ultimate human being - President and CEO of PureMatter, a Brand Marketing and Interactive digital agency. He is a well-known social business strategist, impressive keynote and TED speaker, executive coach, trainer, Forbes columnist, consultant, and best-selling author.

It is Bryan who instigated the #H2H or human-to-human movement in social, marketing, and business. With literally thousands of followers in social media, he has acquired an intimate understanding of the innerworkings of social technology and social behavior.

Bryan is considered an authority on everything #H2H or human-to-human and his first book, “There is no B2B or B2C: It’s Human to Human #H2H” rose to the top-selling spot in Amazon business books on its first week of release. The Writer named #H2H as the number 1 buzzword for 2015.

Bryan is also the foremost global leader when it comes to the art and science of sharing. His second bestseller, “Shareology: How Sharing is Powering the Human Economy”, was published by Morgan James Publishing and was listed as one of Business Best Sellers Top 25

In this Episode:

• • How Bryan’s interest and work in human marketing was ignited
  • How to humanize the use of chatbots in communication
  • How to leverage technology to help with business while maintaining your authenticity as a human being/business owner
  • Amount of time spent vs. Quality of value delivered in closing more business with customers
  • How to silence the noise of technology and social media to permeate your target market
  • Steps to take in humanizing your brand
  • How talking to 10 people is better than sending emails to 10,000
  • How to attract the right people and build your tribe out of your authentic interests and unique passion
  • The importance of self-care such as meditation in achieving work-life balance
  • Bryan’s free video series on humanizing marketing and branding; and one-on-one coaching
  • All about the H2H Private Club, Hot Seat, and Master Class
  • How doing something unexpected but needed, and in a personalized manner is an effectively humanized marketing for your business

  Quotes From This Episode:
  “I don’t think we should pretend to be machines.” - Bryan Kramer
  “When we can make each other smile or laugh and entertain each other, we’re being our most human selves.” - Bryan Kramer
  “I love to use automation upfront to strike up a conversation with the right people and then for the human side to take over with the response.” - Bryan Kramer
  “It’s not the amount of time that you spend on something that makes you the money that you make. It’s the quality of the thought process and the strategy and the brand that you build and the creative ways that you connect with people.” - Bryan Kramer
  “We need to go back to a more simplistic time of marketing” - Bryan Kramer
  “Authenticity is probably the number one key to building a real business, if you’re a small business.” - Bryan Kramer
  “It really is about picking up the damn phone and calling people.” - Bryan Kramer
  “No matter what size the company, you are the brand.” - Bryan Kramer
  “Slowing down helps us make more quality decisions.” - Bryan Kramer

  Resources:

  Bryan Kramer
  Twitter: @bryankramer
  Facebook: BryanKramer
  LinkedIn: BryanJKramer
  Website: http://bryankramer.com

  Bryan Kramer’s books

  Headspace

  Insight Timer

  H2H Private Club

  Brad Friedman

  Twitter:

  @BradFriedman

  @FriedmanGrp

  Facebook: https://www.facebook.com/thefriedmangroup

  LinkedIn:

  https://www.linkedin.com/in/bfriedman/

  https://www.linkedin.com/company/the-friedman-group-llc

  Youtube: https://www.youtube.com/friedmansocialmedia

  Website: https://friedmansocialmedia.com

  Books
  “Brad Friedman on Digital Marketing,” by Brad Friedman
  “The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

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