IGTV - The Ins And Outs

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Instagram recently launched IGTV allowing users to upload short and long-form videos. Certainly, this is another tool business’ can use in different ways to grow an audience and make a real impact.

With more than a billion active Instagram users each month, IGTV is something you should not miss if you want to attract new customers and keep them engaged. The thing about IGTV is that it’s mobile-centric and the videos are vertical. IGTV videos stay permanently on your channel and can re-purposed to your other social media accounts for maximum impact.

Professor Nez is not your ordinary professor. For 28 years, he has mastered his craft - teaching and educating at the highest levels. He has practiced what he’s taught.

His passion is in inspiring and serving others as a professor, an executive career coach, digital brand coach, and life coach. He coaches and consults individuals as well as teams in companies and organizations to help them discover their identity and share their story.

Professor Nez is a professional speaker and a passionate storyteller. He is the author of 7 books about emotional intelligence, communication, and critical thinking.

A huge believer in live video streaming platforms, he is an early adopter of YouTube Live, Twitter Live, Facebook Live, Instagram Live, LinkedIn Video and now, IGTV.

In this Episode:

• How to use IGTV for branding and content creation for businesses
• How to leverage different video formats to increase your digital presence through Instagram’s 1 billion monthly active users
• How your success on a platform is dependent on your strategy and implementation as a creator
• How IGTV supports portrait mode vertical video
• How you can keep your uploaded videos on your IGTV channel permanently
• How to repurpose IGTV content on Facebook, Twitter, LinkedIn or on your website
• How different platforms serve different audiences and should be used depending on your business needs
• How to start with a video about your company for your first IGTV upload
• The ideal time span for your videos
• How behind the scenes and stories have more impact
• How to show your vulnerability as a surefire way to engage your audience and in humanizing your brand
• How to make a compelling IGTV video series
• Professor Nez is re-launching Beyond the Box Academy, an online university for branding, communication, and social media marketing

Quotes From this Episode:
“IGTV, I like to call it. It’s the atomic bomb that dropped on the world of social media.” - Professor Nez
“Video is the predominant form of communication in the 21st century.” - Professor Nez
“You have to respect the platforms. These platforms that you’re creating on, the platforms that you’re communicating your message, your brand, your vision; if you don’t acclimate to the platform, you’re losing.” - Professor Nez
“Instagram’s notorious for this. I mean, they’re constantly innovating, restructuring their designs and their features.” - Professor Nez
“If you’re a business, if you are small or big, if you’re a creator and you don’t understand the power of LinkedIn, I truly feel like you’re missing out.” - Professor Nez
“I can’t think of a platform that’s doing more innovative, more beautiful things for creators, businesses big and small alike than Instagram right now.” - Professor Nez
“I think you need to start creating more vertical video content and just get used to it.” - Professor Nez
“If you don’t have anything to say, I don’t know what you’re doing in business. You gotta have something to say.” - Professor Nez
“Our vulnerability is literally our bridge to our audience.” - Professor Nez
“Tell a vivid, compelling, riveting story.” - Professor Nez
“You are only limited by your own creativity.” - Professor Nez

Resources:

Professor Nez
Twitter: @professornez
Facebook: @ProfessorNez
LinkedIn: @ProfessorNez
Websites:
professornez.com
Professor Nez Consulting
Books: Amazon Author Page

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

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