Live Video, LinkedIn And More

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Is technology a friend or a foe? What about social media? Depending on how you are using it, both social media and technology tend to work to your business’ advantage.

The key is to be able to intimately know how they work by testing and regularly and consistently using them. So, it isn’t enough to just do your research, you have to apply what you know to see it for yourself and determine which social media network is going to give you the most bang for your buck.

For example, right now, LinkedIn is one platform that is not being used to its potential when it comes to video. So, this is a great place for you to get comfortable posting and testing video content. Instagram is also another platform for live video that allows you to reach out to the masses.

This episode of The Digital Slice Podcast is a full episode on live video, LinkedIn, Instagram, and so much more for you to learn and benefit from.

Todd Bergin is a Live Video guru, Instagram expert, strategist, podcaster and entrepreneur. Todd is a recovering attorney who found another passion in entrepreneurship with a special focus on digital media and marketing using live and recorded video and podcasts.

He is passionate about helping entrepreneurs implement strategies that are both effective and efficient as they try to grow their influence online so they achieve real-world results. Todd also hosts 2 podcasts on a daily basis. One is called Grammer School which is a marketing podcast about Instagram intended for entrepreneurs. The other one is Entrepreneur Live Video which is focused on live video marketing.

Todd offers various services and products including live and recorded video strategy and creation. Podcasting creation and strategy and other consulting services.

In this Episode:

• Todd’s learning experience at Sean Cannell’s Grow with Video Live conference in Las Vegas
• How LinkedIn video is still untapped with its millions of users making it very valuable
• LinkedIn video’s potential as the next big thing after YouTube
• How video fares very well on LinkedIn because they are real name accounts, brands, or businesses
• How conferences can be a bit tricky in terms of content coverage but very valuable for networking
• How Instagram Live can benefit your business
• How to pump in high quality audio for your Instagram Live and pull out audio for a podcast
• How Todd got invited to Michael Stelzner’s Social Media Marketing podcast via his Instagram work
• How high-end mixers also tend to give more audio quality
• The technical set up for your Instagram audio with mixers and adapters
• Freebies from Todd on Instagram tips, Instagram stories tips, etc.
• How to create Instagram video that flows
• Todd’s Grammer School and Entrepreneur Live Video podcasts
• How any form of content you produce should be enough in order for it to matter
• How to record your podcasts in batches so you can have daily episodes
• How bite-size daily content creates bigger impact
• How Todd handles each podcast episode in a simple but sustainable manner
• How Grammer School is different from the Entrepreneur Live Video
• How the Social Media Marketing World conference appeals to various
• audience levels

Quotes From this Episode:
“Both Think Media and Video Influencers does phenomenal work. I mean, their content is insanely good. And it’s some of my favorite content on the Internet.” - Todd Bergin
“I think LinkedIn’s in it for the long haul. I think their algorithms are very friendly.” - Todd Bergin
“And I’ve just ignored it because I feel like LinkedIn feels very corporate, very office environment, and I hate that but I’m gonna ignore it no longer. I’m diving in.” - Todd Bergin
“To me, the biggest value of the shows any more is in the hallway. It’s who I can meet, and who I can network with, and spend some time with.” - Todd Bergin
“Instagram changed me because I felt like this is a great way to communicate with the masses very very easily.” - Todd Bergin
“When you get up into the higher-priced mixers you can do more things.” - Todd Bergin
“Any training that I have, I did it myself.” - Todd Bergin
“One of the important things when you’re doing Instagram stories is to get whatever you’re posting uploaded very very quickly.” - Todd Bergin
“Any content you’re doing, if you’re not doing it enough, then its not gonna matter.” - Todd Bergin
“Bite-size content is what people like.” - Todd Bergin

Resources:

Todd Bergin
Twitter: @ToddBergin
Facebook: @todddotlive
Facebook: @todddotlivepage
LinkedIn: @todddotlive
Instagram: @todd.live
Websites: todd.live

Book: Facebook All-in-One For Dummies

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

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