Don’t Be Afraid Of Taking Daily Risks To See What Works

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Anna Kostroun as they chat about your marketing team’s secret weapon, throwing spaghetti on the wall to see what sticks, trusting your gut and why women ought to be able to kick back and put their feet up on the conference room table.

Anna brings more than 20 years of marketing experience to NewRocket. With expertise in demand generation, brand building, experiential marketing, and sales engagement, Anna has delivered strategies and led teams that generate excitement and create revenue. Prior to NewRocket, she spent time in leadership roles at Rackspace Technology and Dell Technologies.

In this Episode:

• Anna talked about getting a birdseye view of what a CMO at the highest level does
• Anna talked about the need to be willing to change your opinion, change your course, when you get new and better information.
• Anna talked about wanting your team to be creative, take risks and do big things.
• Anna talked about the importance of listening.

Quotes from this Episode:
“It’s not about what we do and who we are. It’s about how we can help the customer. And how we can change something for them for the better.” – Anna Kostroun
“I think one of the mistakes I made early in my career, and I’ve remained very cognizant of it is, is not trusting my gut.” – Anna Kostroun
“You’ve got to be willing to take action in the face of ambiguity. You’re not going to have all the answers.” – Anna Kostroun
“We’ve got to empower our women leaders. And I think that starts with all of us.” – Anna Kostroun
“You can’t be afraid of taking small daily risks to see what works.” – Anna Kostroun

Resources:

Anna Kostroun:
LinkedIn: Anna Kostroun
Twitter: Anna Kostroun
Website: NewRocket
Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

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Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner’s Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

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