Using Digital Ads To Expand Your Reach And Explode Your Sales

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Meredith Kallaher as they chat about using Facebook and Instagram ads to expand your business' reach and explode your sales. Meredith talks about how business owners can communicate the value of their offers, move prospects along their customer journey quickly, and much more.

Meredith helps business owners develop and implement marketing strategies that optimize for profit and meet their ideal customers where they are. She helps new and seasoned entrepreneurs effectively communicate the value of their offers and move prospects along their customer journey quickly.

In this Episode:

• Meredith talks about her work primarily with coaches and coarse creators.
• Meredith talked about expanding your reach with Facebook and Instagram ads.
• Meredith talked about teaching doctors how to grow their Instagram presence organically.
• Meredith talked about how much she enjoys working with the numbers you need to analyze when working with digital ads.
• Meredith also talked about ways to work with and around Apple's iOS14.

Quotes from this Episode:
“Verifying your domain and implmenting two-factor authentication are two of the basic things you need to do to get your ads working.” – Meredith Kallaher
“Your email marketing isn't dead.” – Meredith Kallaher
“With iOS14 Facebook doesn't know who is opting in, but they're guessing pretty well.” – Meredith Kallaher
“Anything you tell Facebook we still have access to and we can track it” – Meredith Kallaher
“I think it's worth really investing and growing your organic social media. It's a smart thing to do.” – Meredith Kallaher

Resources:

Meredith Kallaher:
LinkedIn: Meredith Kallaher
Facebook: Meredith Kallaher
Instagram: Meredith Kallaher
Website: Meredith Kallaher

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!