Jumpstart Your Organic Content With AI And A Human Touch

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Kate Bradley Chernis as they chat about being a female CEO in a male-dominated world. And how to transfer the skills you learned being a line cook and a DJ into running a company that developed a product that helps businesses pump a ton of content out on social media.

Kate Bradley Chernis is the Founder & CEO of Lately – A.I. that learns which words will get you the most engagement and re-purposes video, audio and text into dozens of social posts containing those words.

As a former rock ‘n’ roll DJ, Kate served 20 million listeners as Music Director and on-air host at Sirius/XM. She’s also an award-winning radio producer, engineer and voice talent with 25 years of national broadcast communications, brand-building, sales and marketing expertise. What she learned in radio about the neuroscience of music helps fuel Lately’s artificial intelligence.

Before founding Lately, Kate also owned a marketing agency that got Walmart a 130% ROI YoY for three years.

In addition, Kate’s appeared as a guest speaker on hundreds of sales, marketing and entrepreneurial podcasts and has led presentations for Walmart, Ericsson, SAP, National Disability Institute, IRS, United Way Worldwide, SaaStr, SXSW, Content Marketing Institute, HubSpot, Hootsuite, Harvard University, Columbia University, NYU and others.

In this Episode:

• Kate talks about turning listeners into fans and customers into evangelists.
• Kate talks about her crazy ideas getting Walmart 130% ROI YoY for three years.
• Kate talks about female founders of startups vs. male founders.
• Kate talks about dressing up as someone else when she was going to pitches.
• Kate also talks about how Lately uses artificial intelligence to learn your brand, or individual voice.

Quotes from this Episode:
“I’m in the business of leveraging the human or turning listeners into fans or customers into evangelists.” – Kate Bradley Chernis
“Male investors will never say no to a female entrepreneur because they don’t wanna say no to you specifically. But they’ll always take the meeting, especially if you’re good looking.” – Kate Bradley Chernis
“I’ve had one guy literally show me a series of cartoon penises during our meeting.” – Kate Bradley Chernis
“Now I’ve seen plenty of white guys just walk into a room. They’ve got no product whatsoever, no revenue, and they’re raising $10 million.” – Kate Bradley Chernis
“The more you explain yourself, the less confident you sound.” – Kate Bradley Chernis

Resources:

Kate Bradley Chernis:
LinkedIn: Lately
LinkedIn: Kate Bradley Chernis
Facebook: Lately
Instagram: Lately
Instagram: Kate Bradley Chernis
Twitter: Lately
Twitter: Kate Bradley Chernis
Clubhouse: Kate Bradley Chernis
TikTok: Lately
TikTok: Kate Bradley Chernis
YouTube: Lately
Website: Lately

And, here’s the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner’s Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

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Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

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Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

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https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

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Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

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AFFILIATE LINKS
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