The Paid Media Playbook: Strategies From An Expert In The Trenches

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Mary Ann Pruitt as they chat about negotiating, purchasing, and monitoring your company's paid media spend.

Mary Ann started her career in media by working as a senior sales executive for some of the nation’s largest media outlets. After discovering her talent and love for all things
media strategy, she founded Mosaic as a way to provide niche expert experience to agencies and marketing departments across the country.

In this Episode:

• Mary Ann talks about starting her marketing career in graphic design before discovering her love of economics, numbers and data.
• Mary Ann talks about the importance of determining who your audience is and then, how best to reach them.
• Mary Ann talks about how older audiences jump on social media like nothing else during the pandemic.
• Mary Ann talks about the importance of testing your ad campaigns and being patient.
• Mary Ann also talks about the need to find a partner that is a direct seat on a DSP for your programmatic advertising.

Quotes from this Episode: 13:33
“Data tells us a story if we're willing to read that story.” – Mary Ann Pruitt
“Anytime you are trying to reach your audience and you are paying to reach your audience, that is media buying. But the first thing that you have to start with is who is my audience?” – Mary Ann Pruitt
“For the first time in American history, we have five generations with spending power and spending capabilities. That means that we need to target our audiences. And we have more capabilities to be able to target audiences ever before. But we're definitely leaving money on the table when we're not targeting correctly.” – Mary Ann Pruitt
“It's like making a turkey that you just put in the oven for an hour and then you decide to eat and pull it out of the oven.” – Mary Ann Pruitt
“Remember, niches make riches.” – Mary Ann Pruitt

Resources:

Mary Ann Pruitt:
LinkedIn: Mary Ann Pruitt
Facebook: Mosaic Media
Twitter: Mosaic Media
Website: Mosaic Media

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

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@BradFriedman

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Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

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