Being A Thrifty Marketer

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Vivek Nair as they chat about what it means to be a Thrifty Marketer.

Vivek is an experienced marketing executive with a proven track record of setting up successful marketing teams and running programs on tight budgets. After starting his career as a business development executive in 2005, He pivoted and became a marketer in 2006. Vivek says his career can be summed up by the phrase - From Accidental Marketer to Thrifty Marketer.

Vivek has always associated himself with brands that never had those fat pockets. Having tight budgets and thin teams always force you to devise smart strategies and tactics for maximum impact. That’s how he evolved into The Thrifty Marketer.

Vivek has his own podcast and is a proficient writer on his blog which you can find at thriftymarketer.com. He also has contributed to Thrive Global and Business2Community.

In this Episode:

• Vivek shares his marketing journey.
• Vivek talks about how small businesses can be Thrifty Marketers.
• Vivek discusses what it's like to be a marketer in India and some of the challenges of working with small businesses as opposed to the larger brands.
• Vivek shares a bit about his investment in the concept of Inbound Marketing.

Quotes from this Episode:
“I was not a good salesman. I wasn't able to lie.”
“You don't have to be spending so much money to promote your brand. There are wonderful ways you can utilize to tell your story.”
“One day I think I'll write a book about ‘How To Use Your Smartphone As Your CMO.”
“Once you figure out what your audience likes, there are 101 thrifty ways to promote stuff to them.”

Resources:

Vivek Nair:
Facebook: Vivek Nair
Facebook Business Page: The Thrifty Marketer
Twitter: The Thrifty Marketer
Instagram: The Thrifty Marketer
YouTube: The Thrifty Marketer
Website: The Thrifty Marketer

Resources:

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

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