Helping Older Business Owners Embrace Technology

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

If you're a business owner who feels like your business owns you, and technology just makes it more overwhelming, this conversation will help you flip that script.

Join Brad Friedman and Steve & Melissa Fultz as they dig into how older business owners can use technology, AI, and systems to reclaim their time, protect their relationships, and design a business that can run without them.

Steve and Melissa Fultz are the husband-and-wife team behind The Fultz Group and Biz Growth Matters, where they help entrepreneurs and family-owned businesses accelerate growth through brand positioning, marketing strategy, and business coaching.

Melissa spent 20 years in corporate America working with large, publicly traded healthcare companies, helping health systems automate manual processes around patient and medication safety and leading complex change management across departments.

Steve grew up in his family’s service and repair business, served for 25 years as an education and executive pastor, then returned to help run and grow three related businesses. Together they co-authored Family Business Facelift and Smart Exit Blueprint and now focus on helping older married owners embrace technology, document their systems, and become “obsolete by design” so the business can finally serve their life.

In this Episode:

• Steve & Melissa share their winding paths from corporate healthcare, ministry, and family business ownership to launching The Fultz Group together.
• Steve & Melissa explain why older founders need to evaluate business readiness and internal alignment before they ever shop for new tech or AI tools.
• Steve & Melissa describe how they use their companies as a “lab” and pair younger, tech-comfortable employees with older team members through peer-to-peer mentoring.
• Steve & Melissa show how a 52-week AI prompt framework can quietly build a custom knowledge base around your processes, systems, and documentation.
• Steve & Melissa reframe AI as a 24/7 strategic thinking partner that surfaces past insights instead of just a copywriting shortcut.

Quotes from this Episode:
“We basically help older married business owners and they're both active in the business. We help them embrace technology to free up their personal lives and their business lives and let them own the business instead of the business owning them.” – Steve & Melissa Fultz
“Common sense is not always common practice.” – Steve & Melissa Fultz
“It's not like we're using technology as a hammer and everything is a nail.” – Steve & Melissa Fultz
“It's incredible that you've got a thinking person or a thinking mechanism that never gets sick. That works 24 / 7 / 365.” – Steve & Melissa Fultz
“Let the business do something for you now.” – Steve & Melissa Fultz

Resources:

Steve & Melissa Fultz:
LinkedIn: Melissa Huff Fultz
LinkedIn: The Fultz Group
Instagram: The Fultz Group
YouTube: The Fultz Group
Website: The Fultz Group
Book: Family Business Facelift
Companion Workbook: Family Business Facelift Companion Workbook
Book: Smart Exit Blueprint

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And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

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Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

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