How To Create Visuals Bots Can’t Replicate

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

If you need a reminder about the power of images and video in marketing and brand identity, you'll want to hear what Stewart Cohen has to say in today's slice of the digital marketing news, tools and tactics you need to succeed.

Join Brad Friedman and Stewart Cohen as they chat about collaboration, storytelling, and the innate curiosity it takes to create digital content that differentiates brands while generating revenue.

In today’s competitive world of art as commerce, Stewart Cohen has established a boutique production company dedicated to delivering amazing work while having enjoyable and productive client experiences.

Stewart is on a mission to educate others on the important role that images and video play in marketing, brand identity, and client retention. Whether tackling a large-scale TV production or a small, intimate still project, Stewart approaches every endeavor as an adventure, infused with the same passion. He thrives on collaborating with people from all walks of life, fueled by his innate curiosity about their stories and what drives them. His ability to understand his clients’ needs transforms each project into a collaborative partnership. The lasting relationships he cultivates come from his understanding of their expectations and commitment to exceeding them.

For years, when people asked, “Why Dallas?” Stewart would joke that it was a direct flight away from anywhere. Today, he recognizes Texas not only as a vibrant production market but also as a wonderful place to call home. Outside of his commercial business, Stewart can be found working on his own projects, including a monograph titled “Identity”, a biopic project featuring well-known and unusual people. His latest work, “Seeing Red,” takes a fun jab at the urban myth of the extinction of redheads.

In this Episode:

• Stewart discusses how content creation has dramatically increased from creating 2 photos per day to 10-12 photos plus video clips in multiple formats.
• Stewart emphasizes the critical role of thorough pre-production in understanding client needs and ensuring everyone is on the same page before a shoot.
• Stewart explains how they create different setups for different demographics (seniors vs. 20-somethings) and adapt content for various platforms (Facebook vs. TikTok).
• Stewart describes their modern casting approach, throwing a wide net nationally (LA, New York, Nashville, Houston) and receiving 300+ applicants per role.
• Stewart also talks about the reality of AI in content creation, acknowledging it's coming and will likely eliminate lower-end content creation.

Quotes from this Episode:
“Now the appetite that everybody has for content is crazy. The volume of content that we have to create now is so much more than it used to be, and I enjoy that.” – Stewart Cohen
“The way I look at it is if I could give them what they need to be successful, I'm happy.” – Stewart Cohen
“You don't want them to see you stressed. Because that just makes the process all the harder.” – Stewart Cohen
“The AI effect is real. It is going to happen. It is coming. People are using it, and we're trying to embrace it. At the same time, I'm trying to run as fast as I can to stay one step ahead of it.” – Stewart Cohen
“If you could get a consumer to really identify with your company because of your messaging, I think that's when you have a customer for life.” – Stewart Cohen

Resources:

Stewart Cohen:
LinkedIn: Stewart Cohen
Stock Footage, Images: Super Stock
Website: Stewart Cohen Pictures

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“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

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