Facebook Pixel
the digital slice podcast banner image

Ep 190: How To Get Your Brand Noticed In The Age Of AI Search And Zero-Click Results

[PODCAST] How To Get Your Brand Noticed In The Age Of AI Search And Zero-Click Results

How To Get Your Brand Noticed In The Age Of AI Search And Zero-Click Results

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

In this episode of The Digital Slice Podcast, Brad Friedman and Dmitry Dragilev discuss the state of SEO in 2025 and the tactics you need to succeed.

Dmitry Dragilev is an online entrepreneur who has built four software businesses, which were acquired by Google in 2014, Semrush in 2023, early Slack employees, and Mangools in 2024. His current role is the Growth Advisor at Mangools, where he is helping scale a set of simple and powerful SEO tools for any business or brand.

He has utilized unconventional content marketing, PR, and SEO to scale his companies and achieve all four exits. He has consulted and helped over 100 companies in the last decade, including DowJones, Realtor.com, Nextiva, Aura, Pipedrive, Wistia, CultureAmp, Backlinko, Helpscout rank #1 organically on Google for their key terms.

Dmitry is a contributor for Intuit, Forbes, Entrepreneur, TheNextWeb, TechCrunch, Moz, AListApart, SEMRush, Mashable, Huffington Post, WIRED and many others.

In this Episode:

  • Dmitry talks about the current state of SEO.
  • Dmitry says about 60% of people are made aware of your brand in search results. But, they don't click on the link, they go directly to your website.
  • Dmitry believes that today, the key for businesses is to be consistently showing up in search results.
  • Dmitry discusses how marketing is shifting today.
  • Dmitry also talks about what brands need to do to be found by AI.

Quotes from this Episode:
“Anytime you're searching stuff, just put in what are the sources you use to come up with this answer.” – Dmitry Dragilev
“[Google has] all the information boxes and everything else underneath it, and it, prevents people from clicking. Zero Click World, they're call it.” – Dmitry Dragilev
“And so to rank it doesn't mean you're gonna get traffic to rank now means it's a brand visibility thing.” – Dmitry Dragilev
“Now the social media sites, even if I rank number one for this keyword on Google. It doesn't equate to traffic or money in any way.” – Dmitry Dragilev
“People are gonna shy away from, these social media platforms because they don't translate into traffic.” – Dmitry Dragilev

Resources:

Dmitry Dragilev:
LinkedIn: Dmitry Dragilev
Website: PR That Converts
Website: TopicRanker
Website: Mangools
Website: Dmitry Dragilev

This podcast is brought to you by Magai. The tool we use for our AI needs. Magai is 12 AI apps in one. There's just one subscription to access all the best AI models. Get Magai right here, https://friedmansocialmedia.com/magai

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Are you looking for an email service provider that has stood the test of time? Be sure to look at Constant Contact, the provider we use. Constant Contact

Are you looking for a CRM for your business? We suggest taking a look at a few different ones before making your decision. Be sure to look at Nimble, one of our favorite CRMs, and take advantage of a 14-day free trial.

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
Brad Friedman on Digital Marketing,” by Brad Friedman
The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

The Small Business Owner's Guide To Inbound Marketing
Digital Marketing Book
Get the Checklist

Subscribe To Our Blog


agorapulse

boast

Join Our Email List!

Join Our Email List!

Opt In

You have successfully joined our email list!

Pin It on Pinterest