How To Get Your Brand Noticed In The Age Of AI Search And Zero-Click Results

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

In this episode of The Digital Slice Podcast, Brad Friedman and Dmitry Dragilev discuss the state of SEO in 2025 and the tactics you need to succeed.

Dmitry Dragilev is an online entrepreneur who has built four software businesses, which were acquired by Google in 2014, Semrush in 2023, early Slack employees, and Mangools in 2024. His current role is the Growth Advisor at Mangools, where he is helping scale a set of simple and powerful SEO tools for any business or brand.

He has utilized unconventional content marketing, PR, and SEO to scale his companies and achieve all four exits. He has consulted and helped over 100 companies in the last decade, including DowJones, Realtor.com, Nextiva, Aura, Pipedrive, Wistia, CultureAmp, Backlinko, Helpscout rank #1 organically on Google for their key terms.

Dmitry is a contributor for Intuit, Forbes, Entrepreneur, TheNextWeb, TechCrunch, Moz, AListApart, SEMRush, Mashable, Huffington Post, WIRED and many others.

In this Episode:

• Dmitry talks about the current state of SEO.
• Dmitry says about 60% of people are made aware of your brand in search results. But, they don't click on the link, they go directly to your website.
• Dmitry believes that today, the key for businesses is to be consistently showing up in search results.
• Dmitry discusses how marketing is shifting today.
• Dmitry also talks about what brands need to do to be found by AI.

Quotes from this Episode:
“Anytime you're searching stuff, just put in what are the sources you use to come up with this answer.” – Dmitry Dragilev
“[Google has] all the information boxes and everything else underneath it, and it, prevents people from clicking. Zero Click World, they're call it.” – Dmitry Dragilev
“And so to rank it doesn't mean you're gonna get traffic to rank now means it's a brand visibility thing.” – Dmitry Dragilev
“Now the social media sites, even if I rank number one for this keyword on Google. It doesn't equate to traffic or money in any way.” – Dmitry Dragilev
“People are gonna shy away from, these social media platforms because they don't translate into traffic.” – Dmitry Dragilev

Resources:

Dmitry Dragilev:
LinkedIn: Dmitry Dragilev
Website: PR That Converts
Website: TopicRanker
Website: Mangools
Website: Dmitry Dragilev

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Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

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