How To Obliterate Your Competition With Zero Budget

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad and Brandon Willington as they chat about Brandon’s transition from viral DJ to top ad agency founder, and the secrets to marketing and growth.

Brandon Willington is a lead generation expert who helps small service-based businesses escape the trap of word-of-mouth marketing and inconsistent sales. From nightclub DJ to founder of a five-location DJ school, Brandon built his marketing chops in the real world—eventually launching an award-winning agency known for helping underdog businesses stand out with sharp, results-driven advertising.

Named one of Australia’s Top 50 Young Entrepreneurs (2022) and founder of a Top 5 Independent Agency (2023), Brandon blends sharp insights with wild stories—from viral mixtapes to Facebook ads that got a club sued (in a good way). As a guest, he shares candid, actionable lessons on marketing, audience psychology, and turning scrappy small businesses into reliable revenue machines.

In this Episode:

• Brandon shares how his career began as a DJ, how his viral mixtape led to opportunities in the US, and how he discovered digital marketing during his travels.
• Brandon tells us how skills and experiences from nightlife promotion translated into founding a top advertising agency.
• Brandon talks about the importance of deeply understanding your target audience (“customer avatar”).
• Brandon discusses his focus on working with “underdog” businesses—small to medium-sized service-based companies.
• Brandon introduces the concept of “curious vs. committed” leads, explaining how ad messaging can filter for higher-quality prospects.

Quotes from this Episode:
“My favorite tactic to pull, I didn't even know I was doing it at the time, was simply just tribalism. So the enemy of my enemy is my friend. I pulled that card on everything.” – Brandon Willington
“I had to be resourceful. I had to know the customer better. I had to make every single dollar count from the advertising I had to simply stand out.” – Brandon Willington
“There isn't a single person on the planet that knows your customer better than you do.” – Brandon Willington
“If you can understand the customer avatar, that blitzes any interface chains on Meta, that blitzes any lookalike audience combination, that blitzes any high budget creative you could ever make simply 'cause you just speak to the person better.” – Brandon Willington
“We called it Discouraging Shit Clicks, which was actually the case study that we sent through.” – Brandon Willington

Resources:

Brandon Willington:
LinkedIn: Brandon Willington
Facebook: Where U?
Instagram: Where U?
Instagram: Brandon Willington
Website: Where U?

This podcast is brought to you by Magai. The tool we use for our AI needs. Magai is 12 AI apps in one. There's just one subscription to access all the best AI models. Get Magai right here, https://friedmansocialmedia.com/magai

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Are you looking for an email service provider that has stood the test of time? Be sure to look at Constant Contact, the provider we use. Constant Contact

Are you looking for a CRM for your business? We suggest taking a look at a few different ones before making your decision. Be sure to look at Nimble, one of our favorite CRMs, and take advantage of a 14-day free trial.

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

X:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!