Mastering Video Marketing To Engage, Inspire, And Convert

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

In this episode of The Digital Slice Podcast, Brad and Mike Vannelli talk about the importance of including video in your digital marketing strategy for 2024.

In this episode of The Digital Slice Podcast, Brad and Mike Vannelli talk about the importance of including video in your digital marketing strategy for 2024.

Mike is the Creative Director with Envy Creative. In this role, Mike leads a production team to film commercials for online and TV ads. Mike has produced over 4000 video ads to date, for hundreds of clients, including McDonald's, Warner Bros, USAA, Costco, and more.

Mike is no stranger to the film and TV industry, having spent 10+ years in the business, where he has produced TV shows and music videos for big-name artists. Mike specializes in making sure each piece of content Envy Creative produces is unique and delivers the message the brand, product, or business is looking to convey to its target audience.

Mike helps clients increase sales by producing great content, which leads to more people watching their videos. Envy Creative offers all kinds of services, from explainer videos that focus on a product, brand, or company to national TV campaigns that increase a brand's awareness.

In this Episode:

• Mike talks about making videos and ads for brands and products.
• Mike says the optimal length of a video depends on the company and their audience.
• Mike tells us video has the highest conversion rate of all mediums.
• Mike talks about AI helping to automate their workflow.
• Mike says we should still be writing blog posts. But, our posts should include video

Quotes from this Episode:
“Businesses should use video to get new customers, get new downloads, get new eyeballs on whatever they're selling.” – Mike Vannelli
“If you're selling something, usually the quicker you can get there the better. Especially in this day and age with TikTok and and Instagram Reels.” – Mike Vannelli
“Blog posts are going to be important with a relevant video attached.” – Mike Vannelli
“We can definitely tell when a script is written by AI and you know, or ChatGPT.” – Mike Vannelli

Resources:

Mike Vannelli:
LinkedIn: Envy Creative
LinkedIn: Mike Vannelli
Facebook: Envy Creative
X: Envy Creative
Instagram: Envy Creative
YouTube: Envy Creative
TikTok: Envy Creative
Website: Envy Creative

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Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

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