Maximizing ROI Through Data Analytics

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

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In this episode, Brad Friedman and Ivan Burban discuss the need to collect the right data in order to make data-driven decisions that generate revenue.

Ivan Burban is the Head of Marketing at Coupler.io, with over 12 years of experience in digital marketing, SEO, analytics, and product management. Ivan advocates the growth culture and value of data for modern marketing. He firmly believes that marketing is the first driver in business growth, and he's happy to share the knowledge to help businesses grow from zero to unicorn status fast.

In this Episode:

• Ivan talks about collecting data in order to make data-driven decisions.
• Ivan says it was harder to collect data 12 years ago when he was using spreadsheets.
• Ivan believes the most important thing for business owners to track is revenue.
• Ivan discusses his use of the North Star Metric with clients.
• Ivan also talks about how important it is to learn something to grow faster.

Quotes from this Episode:
“ It's better to have less data. But data's validated. You can trust it and you can make decision based on it.” – Ivan Burban
“ I think it's also always revenue because business is about revenue or traction in revenue dynamics, but it's always about money.” – Ivan Burban
“ I have a rule that 20% of my budget and any of my resources, like team or money should work on, challenges or experiments or on new approaches that we never tried.” – Ivan Burban
“Multichannel marketing, is a key now, and you can't work with only one channel and only with one data source.” – Ivan Burban
“First-party data became more important, but to have first-party data, you need to have big big traffic.” – Ivan Burban

Resources:

Ivan Burban:
LinkedIn: Ivan Burban
LinkedIn: Coupler.io
Facebook: Ivan Burban
YouTube: Coupler.io Academy
Website: Coupler.io
Blog: Coupler.io Blog
Dashboard Templates: Coupler.io Dashboard Templates

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Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

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