Onalytica recently came out with their “Digital Marketing 2016 Top 100 Influencers And Brands” list and we're very proud to see Brad Friedman on it! You may recall last year when he appeared on Onalytica's “Social Media Marketing Top 100 Influencers & Brands” List.
This year's listing is special to us because the focus expanded from social media marketing to the broader topic of digital marketing. Of course, this resulted in us being mentioned a little further down the list. Nonetheless, making an appearance on the list is a tremendous honor.
The internet has drastically changed how consumers behave and how businesses market their products and services. Traditional marketing models still apply, but marketers now need a whole new set of skills, as well as up to date knowledge of digital media to create their digital marketing strategies. With 71% of businesses planning to increase their investment in digital marketing in 2016 and beyond, there has been a real surge in demand for Digital Marketers. According to Google Trends, interest in digital marketing has risen dramatically over the past 12 years:
In this ever changing landscape, with such a wide choice of online communications and analytics tools available, the role of the modern day digital marketer can include everything from copy writing, graphic design, analytics, big data science, podcast and video creation, as well as traditional marketing strategy and planing.
We're very excited to be on this list!