NFTs Can Help Your Business Reach New Customers And Grow Your Brand

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Chris Madden as they chat about digital marketing, NFTs, cryptocurrency, and how it all can be used to grow your business.

Chris Madden is the Co-Founder of Matchnode, a digital marketing agency that uses strategy and advertising to help established brands that are shifting to digital. He also started Seabums, an NFT project focused on massively improving ocean health. They’ve donated over $144,000 to ocean charities so far. Chris and his team have worked on digital ad campaigns for the Chicago Bulls, Chicago Blackhawks, LendingTree, Indiana University, and New Balance.

As a career entrepreneur, before Matchnode Chris founded and/or led companies that produced music videos (CelebrateIt.TV), sold tickets for music festivals (CIMMfest), and built green homes in Costa Rica (Creaverde Group). (Chris met his wife at that film fest!)

Chris was a great guest with a wealth of insight on all things digital marketing, NFTs, entrepreneurship, cryptocurrency and web3.

In this Episode:

• Chris talks about the various digital marketing needs of sports teams like the Bulls and the Cubs.
• Chris talks about the need to think about all the various touchpoints in an integrated way.
• Chris talks about his investments and work with NFTs and Crypto.
• Chris talks about his NFT project Seabums, which is a project that supports ocean health.
• Chris also talks about .

Quotes from this Episode:
“We're forward thinking because we're small and agile, like it's too our advantage to be on the cutting edge.” – Chris Madden
“Well, I know that we wanna talk about what's going on right now. And right now the NFT projects are very, very slow.” – Chris Madden
“NFTs are essentially unique collectibles. They don't have to be collectibles, they can be arts, but collectible is the easiest way I think, mentally to compare it to something in the real world where it's just unique.” – Chris Madden
“So we donated so far over $144,000 to ocean charities. We have a really cool global community of NFT holders who would like to get out and help the environment, pick up trash near the ocean and on beaches.” – Chris Madden
“So I think it's, that agility is the key piece because you never quite know what's gonna happen.” – Chris Madden

Resources:

Chris Madden:
LinkedIn: Chris Madden
Facebook: Matchnode
Instagram: Matchnode
Website: Matchnode

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

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Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

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