Playing It Safe Sucks: A Bold Approach To Content Marketing

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and John Miller as they chat about a bold new approach to B2B content marketing, demand generation and thought leadership.

John is the founder of Scribewise, a content marketing agency that helps B2B firms grow through demand generation and thought leadership. With a dedicated team of talented writers, designers, and strategists, John’s mission is to humanize complex business conversations. They develop and deliver captivating, audience-centric content that builds trust with Scribewise’s clients’ future customers.

John is the leading champion for courageous marketing. He believes that the business landscape is in dire need of a transformation from vanilla to vibrant. He’s committed to swinging for the fences and infusing excitement into the corporate world, a passion that culminated in the authorship of his compelling book, “Playing It Safe Sucks: A Manifesto for Courageous Marketing.”

John and his team at Scribewise help mid-sized B2B firms modernize their marketing by developing and executing content marketing programs that forge enduring, trust-based relationships with their ideal customers. In a world that often fixates on SEO, John proudly describes Scribewise as “SEO-cynical.”

In this Episode:

• John talks about demand generation as brand building and relationship building.
• John says that in the sales process today, the buyer is now in control .
• John discusses building trust through thought leadership .
• John talks about being honest with ourselves about what's really a lead .
• John also defines what is really a lead.

Quotes from this Episode:
“66 percent of that buyer's journey happens before Sales ever knows that the buyer is interested.” – John Miller
“The buyer is up to our tricks.” – John Miller
“Building trust is really demonstrating that you're thinking about things in a differentiated way.” – John Miller
“If as a marketer, we're stuck, it's probably because we're not being bold enough.” – John Miller
“Patience requires courage.” – John Miller

Resources:

John Miller:
LinkedIn: John Miller
John's Book: Playing It Safe Sucks - A Manifesto For Courageous Marketing
For Digital Slice Listeners: Special Listener Offer
Website: ScribeWise

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Brad Friedman

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Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

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