LinkedIn Training

The foundation of your LinkedIn presence is the Personal Profile. We train individuals and teams to develop optimized profiles they can utilize to develop relationships with prospects, clients and referral sources while standing out enough to be found by others.

From there we train you and / or your team to utilize LinkedIn Groups, Company Pages and Showcase Pages to build relationships, drive website traffic and generate revenue.

Social Media / Social Selling Training

We tailor our social media courses to you needs, often beginning with a training on how to determine the best social media channels for your business to participate in. Other topics may include:

• Using social media to drive traffic and generate revenue
• Integrating social media and email marketing
• Building social media communities to drive brand awareness and word-of-mouth-marketing
• Using social media in regulated industries
• Using social media monitoring tools to increase you efficiency
• Curating content to enhance your social media presence and develop thought leadership
• Social selling best practices for busy professionals
• Social media reputation monitoring tactics and strategies
• How to deal with that negative comment

Inbound Marketing Training

With cooperation of our partner, HubSpot, The Friedman Group, LLC trains individuals and teams on the Inbound Methodology; the best way to turn strangers into customers and promoters of your business.

Our inbound marketing training focuses on marketing tactics that bring visitors in rather than using traditional techniques requiring you to go out and get a prospect’s attention. Instead of the old outbound marketing methods of buying ads, email lists and paying for leads, inbound marketing focuses on developing value-add content that attracts people to your business / product or service, permitting them to opt in, instead of being bombarded by those other outbound techniques we’ve all grown tired of.

We train you to use the tactics and tools you need for inbound marketing success.

Workshops and Webinars

Training can be accomplished in single sessions or in a series. And again, The Friedman Group, LLC is here to meet your needs. We can come to you and present our training in a workshop format, or even keynote your company meeting or corporate event. Or, if your team is spread out across the globe, we can present in training in a webinar format that best meets your needs.

Every day you wait to develop and implement your own inbound and social media marketing strategy, your competition is getting further ahead. We can help you develop a goal oriented strategy. We can help you take full advantage of your marketing automation software. We can help you to implement your strategy and drive more leads to your business. We can provide you with the reporting you need to quantify your ROI.