Social media marketing trends are challenging to keep up with. In today's world where news is learned in Twitter and Facebook feeds and people read BuzzFeed more often than newspapers, it's very important to have a strong presence when it comes to social media. You want to be online, available, and relevant. It's important to stay up to date with the ever-changing trends. So to help, we've listed a few of the hottest social media marketing trends. Pay attention if you want to grab your audience's attention and keep it long enough to get your message across.
Live Video Streaming
Use live video to market your product or service. Whether you choose to create your live video on Facebook Live, SnapChat, or Instagram a video is eye-catching and intriguing. People will stop scrolling to watch a video far more often than to glance at a regular ad. The great thing about videos is it opens your company up and gives you a more personal feel. This helps you connect with, and appeal to, your audience. There are many benefits to a live video.
- It's a huge trend and people find it entertaining to watch a video that hasn't been too rehearsed.
- It's okay to have flaws, because it's more entertaining than a stuffy, perfectly put together video.
- It encourages your viewers to engage with you while they watch, giving them a sense of inclusion they wouldn't receive with a pre-made video.
- It also doesn't have to have extremely high production quality either, which saves you a lot of time and money.
You can use a live video for anything you want to build excitement over. Do you have an announcement, new product to release, or an event coming up? Use live video streaming to build excitement and reach your audience in a fun, lighthearted way that they'll respond to. A few examples of brands who successfully used live video in their marketing strategy can be found here.
Social Slideshow Ads
Ever heard it said that “pictures are worth 1000 words?” An image is going to capture attention and a slideshow will pique the interest of your audience, causing them to scroll through your photos and see what your ad is all about. This is a great social media marketing tool because it's super easy to create and it's just a little different. You can use all images, videos, or use both. A slideshow is both interactive and memorable, two very good things when it comes to capturing audience attention. So, whether you want to show off your new product or promote an upcoming event, use eye-catching photos in an interactive and inviting way by placing them in a slideshow ad.
Personalize Your Ads
It's really important to stand out and give your audience something different from the same old boring ads they're used to seeing every time they turn on the television or look at their phones. Humor and originality are big factors when it comes to success in social media marketing. People respond better when you make them laugh or tell a story with your ad. When you reach out and make a video they can relate to, something they feel is relevant to their lives, with characters or stories they feel a connection to, they're more likely to be open to you and your company. In a world where it's easy to fade into the background, standing out requires a personal touch. It requires thinking outside the box.
The great thing about these social media marketing trends is you get to have fun while reaching your target audience. Your customers don't want perfection as much as they do personalization, fun, and humor. So, get creative and reach out to your audience in unique ways that promote them to engage and interact, and most importantly, take notice and remember you and your ads. For more information on making your social media marketing a success, please contact us. We're always happy to help.
