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Twitter: Business Owners, Look Before You Leap

Business owners we meet with are increasingly asking about Twitter. They want to know if Twitter is really a good place to be interacting with customers, providing customer service and marketing their products or services. Some of this stems from the publicity Frank Eliason, better known as “@comcastcares” received a few years ago. Some of this stems from a need to tap into a younger market during an economic downturn. (more…)

Google Goes Mobile With Bold Move

If approved by federal regulators, Google has just purchased Motorola Mobility for $12.5 billion. Much has been written about the growth of Google's Android operating system in the smartphone market. Now, Google's purchase moves it into the smartphone manufacturing business. (more…)

Avoiding LinkedIn Compliance Issues

Image from http://totallymoney.com

A few months ago we wrote about how the Securities and Exchange Commission (SEC) and the Financial Industry Regulatory Authority (FINRA) are trying to adapt its regulations to the social media world. Today, we'd like to expand on that and discuss how you can probably participate in LinkedIn without incurring the wrath of compliance. To do this, you must follow a few easy, and likely familiar, rules. (more…)

Whole Foods Market’s Subtle Social Media Marketing Plan

Image from ocps.net

According to Bill Tolany of Whole Foods Market, responses to customer comments make up 85% of all the Tweets the company sends out. 10% of the Tweets are content-based and 5% are promotional. Mr. Tolany, in remarks made at the Corporate Social Media Summit in New York in June, indicated customer interaction is the core of the company's social media efforts and a key to improving Whole Foods' bottom line. (more…)

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