LinkedIn recently added new features to the site. Most of you are aware LinkedIn offers a corporate page. The profile you established is for your personal use and it is against LinkedIn’s rules to create a personal profile as a business. Here’s a quick overview of the new functions you may now add to your company’s page. (more…)
Once again, Facebook is making some changes. Facebook has announced major changes to the design and functionality of its Pages. The result is that Pages now more closely resemble individual user Profiles in look and functionality. We think you're going to like the new features. You can preview the changes when you login to Facebook and visit the Page(s) you are an admin of. Facebook allows you to opt-in each Page to the new design until Mar 11, when they will automatically transition it for you. (more…)
Jesse Eisenberg starred in the movie “The Social Network,” a movie based on the real-life creation of Facebook. Jesse portrayed Mark Zuckerberg, Facebook co-founder, but had never met him in person, until tonight when they both appeared on the television show “Saturday Night Live.” (more…)
Sometimes we get so caught up in everything going on around us, we make things more difficult than need to be. This is easy to do with all the different social networks, each with its own set of rules and means by which we are to “socialize.” With that in mind, I write to bring you back to the LinkedIn basics. Keep these 8 tips in mind, and you will be able to stay on track and make your LinkedIn experience all the more rewarding. If you are willing to share some tips of your own, please leave them in the comments. (more…)
The Friedman Group works with clients to develop a digital strategy that integrates with the rest of the clients' Marketing Plan. There is no cookie-cutter approach that we use to determine a client's needs. Every client is different and requires a specific, thoughtful plan. That being said, it may be helpful to use a checklist to help get the ideas flowing and the conversation started in a brainstorming session. To help make our point, we have created a three-step process we wish to share with you in this series. You will find links to the entire series here. (more…)
The Friedman Group works with clients to develop a digital strategy that integrates with the rest of the clients' Marketing Plan. There is no cookie-cutter approach that we use to determine a client's needs. Every client is different and requires a specific, thoughtful plan. That being said, it may be helpful to use a checklist to help get the ideas flowing and the conversation started in a brainstorming session. To help make our point, we have created a three-step process we wish to share with you in this series. You will finds links to the entire series here. (more…)
