Solopreneur Success Secrets: Build a Business You Love

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Carly Ries as they chat about thriving as a solopreneur, beating isolation, collaborating with others, and growing your network.

Carly Ries has been immersed in the marketing world for nearly two decades, bringing her expertise to businesses ranging from local mom-and-pop shops to global Fortune 500 companies.

Since 2016, she has embraced the remote work lifestyle as an independent contractor.

Starting in 2020, as the Fractional Chief Marketing Officer for LifeStarr, co-hosting the Aspiring Solopreneur podcast, and co-authoring the upcoming book, Solopreneur Business for Dummies. Carly has dedicated her career to helping solopreneurs create businesses and lives they love. She has found that while she initially set out to educate other solopreneurs, they have taught her just as much. Carly deeply understands the ins and outs of solopreneurship and is passionate about empowering others on their entrepreneurial journeys.

In this Episode:

• Carly talks about he type of marketing solopreneurs need to consider first and those things they can forget about.
• Carly believes this is the hardest time to be found on social media.
• Carly says that as a solopreneur you may not need a million clients. You may just need four or five.
• Carly highly recommends solopreneurs hire virtual assistants.
• Carly discusses that as a one person business, it's all about making those genuine connections because you are your business.

Quotes from this Episode:
“So these big successful books don't always apply to the one man shows out there.” – Carly Ries
“Tell your network what you do.” – Carly Ries
“I think solopreneurs need to look at social as a community building tool and not a promotional tool.” – Carly Ries
“One of the biggest things I think is a misconception of being a solopreneur is that people think flying solo business means they're alone, and nothing can be further from the truth.” – Carly Ries
“I think [solopreneurs] spend so much time trying to make all of their marketing efforts perfect that they don't release it.” – Carly Ries

Resources:

Carly Ries:
LinkedIn: Carly Ries
Podcast: The Aspiring Solopreneur Podcast
YouTube: The Aspiring Solopreneur
Website: LifeStarr
Book: Solopreneur Business for Dummies

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Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

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