Stay Ahead Of The Competition And Grow Your Business With A CRM

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad and Jason Kramer as they chat about the importance of a CRM to businesses focused on managing customer interactions and data to help generate revenue.

Jason Kramer is the founder of Cultivize, a consulting firm that specializes in B2B lead nurturing strategies and technology. With 15 years of experience running a creative agency, Jason identified revenue gaps in marketing and sales funnels for distributors, service providers, marketing agencies and manufacturers. He launched Cultivize to provide customized solutions and empower businesses to connect prospect and customer data with marketing campaigns and sales team activities. When not strategizing in CRM, he enjoys family time with his wife, two kids, and two dogs in their lively New York home.

In this Episode:

• Jason talks about the importance of businesses having a CRM.
• Jason says the proper use of a CRM will make your sales team, even if it is a team of one, more productive.
• Jason reminds us about the importance of building relationships because salespeople are rarely able to “close” on the first call.
• Jason also talks about using the information in our CRM to nurture prospects.

Quotes from this Episode:
“A CRM doesn't have to be complicated.” – Jason Kramer
“But what it really comes down to is you want to make your team more productive.” – Jason Kramer
“Those people, those hand raisers are going to most likely pick up the phone call and have a better conversation with you than you going randomly down your list of 50 people you have to call for the day.” – Jason Kramer
“Typically we'd like to see at least a touch point every two weeks at a minimum.” – Jason Kramer
“We always say, why spend all the money and time to generate the lead, get somebody to that front door, if you're not willing to do the hard work, which is actually building the relationship.” – Jason Kramer

Resources:

Jason Kramer:
LinkedIn: Jason Kramer
Website: Cultivize

Are you looking for a CRM for your business? We suggest taking a look at a few different ones before making your decision. Be sure to look at Nimble, one of our favorite CRMs, and take advantage of a 14-day free trial.

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“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

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