How To Build And Market Your Coaching Business

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Brad Friedman and Scot McKay chat about the secret to how women think, how to attract the opposite sex, and how both these things relate to digital marketing.

In the ’80s and early ’90s, Scot McKay worked with at-risk kids. From there, he built a wildly successful corporate career as a billion-dollar IT sales professional, meeting with C-level executives and winning top sales awards.

But when a difficult divorce ransacked Scot’s world, he hit rock bottom. He set out to understand women and find out what attracted them. His results were so powerful that his friends insisted that he reveal his secrets.

In 2005, Scot founded X & Y Communications (http://www.deservewhatyouwant.com) and, as an early adopter of podcasting, began producing the popular Mountain Top Podcast in 2007.

Today, Scot is one of the most recognized and effective dating coaches for both men and women on the global stage. Now a four-time Amazon #1 bestselling author, he has been invited to speak at high-profile conferences such as iDate and 140 Conference. Over 400 media outlets have consulted him, including ABC, NBC, CBS, Fox, BBC, MTV, Discovery Channel, Forbes, Lifetime, Men’s Health and The Wall Street Journal.

Through a combination of deserving what you want and decoding the other sex's thought process, Scot talks about how a masculine, confident man of true character and leadership skill is an authentic representation of what most desirable women want.

Scot travels the world with his wife and fellow dating coach Emily McKay, while worldschooling their two youngest kids and competing on the national BMX racing circuit. They've been to over 100 countries together, run a travel blog and podcast called Wing-It Worldwide and operate several other start-up companies.

He also inspires others to achieve location-independent freedom for themselves, through his Unchained Office newsletter and blog.

In this Episode:

• Scot says he's figured out how women think, which most men think is impossible.
• Scot talks about building an independence business so he could live the lifestyle he wanted.
• Scot was an early adopter of podcasting and had the number one podcast in America.
• Scot talks about being an early adopter of email marketing.

Quotes from this Episode:
“Women are security seeking creatures. Any man who comes along, who doesn't make them feel safe emotionally, as well as physically is not going to make that woman attracted to him.” – Scot McKay
“I believe femininity is the higher calling and we, as guys just get to kind of be the rent a cops and enjoy the benefits of it.” – Scot McKay
“We were the first influencers on the internet .” – Scot McKay
“So when people read and hear it's stickier from a marketing perspective.” – Scot McKay

Resources:

Scot McKay:
LinkedIn: Scot McKay
Facebook: Scot McKay
X: Scot McKay
YouTube: Scot McKay
Podcast: The Mountain Top Podcast
Website: Scot McKay's Unchained Office

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And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

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Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

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