Facebook Pixel
Ep 216: From The Google Gravy Train To AI Search

Ep 216: From The Google Gravy Train To AI Search

by | The Digital Slice

From The Google Gravy Train To AI Search

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Do you wake up in the middle of the night, wondering if your business is in the #1 position in AI searches?

Join Brad Friedman and Andreas Voniatis as they discuss whether today's SEO playbook is becoming obsolete as people increasingly use AI to research their needs and solutions. They discuss using data science to decode what AI wants to uprank your business everywhere your customers are searching.

Andreas Voniatis is the founder of Artios, helping business leaders in ambitious B2B and technology companies achieve breakthrough website results. He’s the author of Data-Driven SEO with Python and has been featured in Search Engine Watch. By combining advanced math, data science, and proprietary AI, Andreas says he delivers 3–5x more non-brand organic traffic and guarantees a 2x ROI—far beyond what traditional SEO and content marketing can provide.

His journey began when he began thinking that traditional SEO and content marketing were becoming guesswork. Rather than leave the field, he retrained in data science. That shift changed everything — like Neo seeing the Matrix. With Python and new mental models, he began approaching organic growth with scientific precision and scale.

This led to the creation of Artios Technology, an AI system that mines online conversations to model ideal customers. It powers content strategies that connect deeply, rank consistently, and drive real business growth in an AI-first world.

In this Episode:

  • Andreas explains that the easy traffic marketers used to get from Google is drying up and being overtaken by zero-click searches and AI results.
  • With “empty calorie clicks” vanishing into the “walled gardens” of LLMs (like ChatGPT), Andreas argues that tracking brand searches is now a more vital metric for measuring marketing success than traditional click-throughs.
  • Andreas says, for AI to recommend you, your content must be “data-rich” and offer something unique.
  • Andreas contrasts the old SEO playbook (writing generic “What is Ransomware?” articles) with the new AI approach (creating reports based on interviews with CTOs). The latter builds trust and gets cited; the former is ignored.
  • Andreas also says, a specific strategy to future-proof content is to mine data from forums and online discussions. This aligns your content strategy with the same data sources the LLMs use, increasing the likelihood of passing their “fact-checking” algorithms.

Quotes from this Episode:
“I think most marketers will wholeheartedly agree that the traffic that they were getting from the Google gravy train is drying up extremely fast and is being overtaken by AI search results.” – Andreas Voniatis
“Your content has to be data rich in order to succeed in the AI search era. If your content doesn't have proprietary insights, there's no reason for AI to recommend or prefer you.” – Andreas Voniatis
“It is not that SEO is dead, it is just that traditional SEO is dead. And the SEO best practices that we see today are dead too.” – Andreas Voniatis
“AI does not want to rehydrate by drinking its own sweat.” – Andreas Voniatis
“Stop using keyword tools. Right? And if you want to try and DIY this yourself start data mining forums online.” – Andreas Voniatis

Resources:

Andreas Voniatis:
LinkedIn: Andreas Voniatis
Book: Data-Driven SEO with Python
Website: Artios

This podcast is brought to you by Magai. The tool we use for our AI needs. Magai is 12 AI apps in one. There's just one subscription to access all the best AI models. Get Magai right here, https://friedmansocialmedia.com/magai. And, if it’s your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months.

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Are you looking for an email service provider that has stood the test of time? Be sure to look at Constant Contact, the provider we use. Constant Contact

Are you looking for a CRM for your business? We suggest taking a look at a few different ones before making your decision. Be sure to look at Nimble, one of our favorite CRMs, and take advantage of a 14-day free trial.

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

X:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 215: The #1 Mistake Killing Your Conversions (And How To Fix It)

Ep 215: The #1 Mistake Killing Your Conversions (And How To Fix It)

by | The Digital Slice

The #1 Mistake Killing Your Conversions (And How To Fix It)

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Is your sales page bleeding money? When you look at your website analytics, do you wonder why you have thousands of visitors and very few conversions?

Join Brad Friedman and Trevor Levine as they chat about the mistakes you are making that are killing your conversions.

Trevor Levine is a certified Conversion Optimization Specialist, advertising copy wizard, and a protégé of living legends like Ryan Deiss, Jon Benson, and Jeff Walker. Over the years, he beat dozens of control letters, some of which were penned by famous copywriters. He improved email marketing campaigns and backend revenues for companies like Aweber and MyPoints. He tripled sales of Cigna insurance policies. His magalog for a Re/Max agent generated $250,000 per weekend. And one of his video sales letters generated over $1.2 Million.

Today, Trevor boosts conversion rates at every step of a marketing funnel. He develops persuasive offers, collaborates with customers on “WOW” testimonials, and describes in detail the negative ripple effects of not taking action… or worse, choosing the wrong solution. By making the unique advantages of a client’s solution more compelling, he multiplies their return on ad spend.

Riding on his 25+ year track record, Trevor is one of the few conversion experts in his league willing to stake his fee on beating a client’s conversion rate in a split test. He serves B2B companies that sell software subscriptions, insurance, business credit building services, as well as B2C businesses that sell subscriptions, online summits, air and water filters, hypnosis, and courses pertaining to everything from nutrition to sex instruction to real estate investing.

In this Episode:

  • Trevor talks about conversion optimization and what it means.
  • Trevor discusses how to make your solution's unique advantages compelling.
  • Trevor tells us how to create urgency for buyers in a way that isn’t gimmicky.
  • Trevor gives advice on tactics to prevent visitors from abandoning the checkout page.
  • Trevor elaborates on the strengths and limitations of AI in the conversion optimization process, including examples of what AI can and cannot do.

Quotes from this Episode:
“What makes your menu plan better and different than all the other menu plans available? That's where AI cannot help you because it doesn't know the answers.” – Trevor Levine
“The mistake that a lot of businesses make is they just describe what they have to offer. You describe your product, your service, your program, and you think that describing it and detailing what you have to offer is enough, but it does not create any urgency.” – Trevor Levine
“If your copy is boring, that's a problem right there. But let's assume that your copy is compelling, that it's persuasive, that it talks to the visitors about their pains and their problems that they're motivated to solve and willing to spend money on.” – Trevor Levine
“I don't like to include any testimonials that lack results.” – Trevor Levine
“Time is our most precious resource. Really, it's more precious than money. You could always make more money, but you can't make more time.” – Trevor Levine

Resources:

Trevor Levine:
LinkedIn: Trevor Levine
Website: Marketing Experts

This podcast is brought to you by Magai. The tool we use for our AI needs. Magai is 12 AI apps in one. There's just one subscription to access all the best AI models. Get Magai right here, https://friedmansocialmedia.com/magai. And, if it’s your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months.

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Are you looking for an email service provider that has stood the test of time? Be sure to look at Constant Contact, the provider we use. Constant Contact

Are you looking for a CRM for your business? We suggest taking a look at a few different ones before making your decision. Be sure to look at Nimble, one of our favorite CRMs, and take advantage of a 14-day free trial.

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

X:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 199: Google Ads Tips You Haven’t Heard Before

Ep 199: Google Ads Tips You Haven’t Heard Before

by | The Digital Slice

Google Ads Tips You Haven't Heard Before

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and John Horn as they chat about digital advertising and how to achieve real ROI while ensuring sustainable growth.

John Horn is the CEO of StubGroup, where he helps small business owners and marketing teams struggling with paid ads to achieve real ROI. John combines expert ad management with a personalized, boutique approach that fosters close client relationships and ensures sustainable growth without the risk of unexpected setbacks like ad disapprovals or suspensions.

John’s journey began at 19, working in a warehouse while nurturing a passion for marketing. In 2012, he joined his brother to build StubGroup from the ground up, despite having little experience. The turning point came when John realized businesses needed more than just a PPC expert—they needed a partner to navigate the complexities of scaling.

In this Episode:

  • John talks about small businesses getting into digital advertising and failing to position themselves for success.
  • John says we need to send people to a website page that has a very clear CTA on it as well as a compelling offer.
  • John discusses thinking about Google search advertising as a funnel.
  • John says they us call tracking data along with Google Ads data to make informed decisions about ROI.
  • John also talks about integrating AI into your digital advertising strategy with caution.

Quotes from this Episode:
“So before we even get into ads let's think about what is it that we want people to do.” – John Horn
“We're going to identify keywords that people are searching on Google, that are relevant to your business.” – John Horn
“And that's really important both for the keywords as well as for how you describe things on the website to be making sure that you're using the terminology that your customer uses as opposed to what you use.” – John Horn
“You are suspended, you can't advertise you're not allowed to go create a new ad account and advertise and you can't get business from Google to your website.” – John Horn
“There's still a lot of things, a lot of nuances about business that the AI doesn't pick up on.” – John Horn

Resources:

John Horn:
LinkedIn: John Horn
YouTube: StubGroup
Website: StubGroup

This podcast is brought to you by Magai. The tool we use for our AI needs. Magai is 12 AI apps in one. There's just one subscription to access all the best AI models. Get Magai right here, https://friedmansocialmedia.com/magai. And, if it’s your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months.

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Are you looking for an email service provider that has stood the test of time? Be sure to look at Constant Contact, the provider we use. Constant Contact

Are you looking for a CRM for your business? We suggest taking a look at a few different ones before making your decision. Be sure to look at Nimble, one of our favorite CRMs, and take advantage of a 14-day free trial.

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 157: How AI Is Revolutionizing WordPress Websites

Ep 157: How AI Is Revolutionizing WordPress Websites

by | The Digital Slice

Ep 157: How AI Is Revolutionizing WordPress Websites

by Brad Friedman

How AI Is Revolutionizing WordPress Websites

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

In this episode of The Digital Slice Podcast, Brad Friedman and Peter Guirguis talk about tips, tricks and trends for small business websites in 2024 and beyond.

Peter Guirguis is the founder of SwiftPress Support, a company dedicated to creating affordable, engaging websites and apps for small businesses. By leveraging scientific methods and psychological principles, Peter creates designs that not only attract customers but also keep them engaged. His work, recognized by the Wells Fargo Leaders Club, reflects his commitment to delivering impactful digital solutions. At SwiftPress Support, Peter’s approach is not just about building an online presence; it’s about empowering small businesses to connect deeply with their audience, driving success online and beyond.

In this Episode:

  • Peter talks about how AI is entering the website design space in dramatic ways.
  • Peter says you can also use AI to create landing pages for targeted traffic.
  • Peter discusses some of the key elements to help us with conversion rates on our landing pages.
  • Peter talks about the need to have a conversation with ChatGPT and go back and forth with it.
  • Peter also gives us to ideas of what to look for in a great website host.

Quotes from this Episode:
“So the headline is the probably the number one most important thing to take a look at.” – Peter Guirguis
“Are you sure that you have an amazing offer that people are actually interested in?” – Peter Guirguis
“Nobody likes a slow loading website.” – Peter Guirguis
“One of the recommendations that I make for hosting is to do a cloud hosting.” – Peter Guirguis
“So I think that the future is definitely AI based with professionals using AI as their assistant to help out the speed of the process and to offer a best practices.” – Peter Guirguis

Resources:

Peter Guirguis:
LinkedIn: Peter Guirguis
Facebook: SwiftPress Support
X: SwiftPress Support
Website: SwiftPress Support

We are sponsored by the Lomi Composter. Use “digitalslice” at checkout to save $50. Lomi is the world’s first Smart Waste kitchen composter. You too can have a cleaner, more sustainable home.

This podcast is brought to you by Magai. The tool we use for our AI needs. Magai is 12 AI apps in one. There's just one subscription to access all the best AI models. Get Magai right here, https://friedmansocialmedia.com/magai

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 156: Future Proof SEO Tactics To Thrive In An AI World

Ep 156: Future Proof SEO Tactics To Thrive In An AI World

by | The Digital Slice

Ep 156: Future Proof SEO Tactics To Thrive In An AI World

by Brad Friedman

Future Proof SEO Tactics To Thrive In An AI World

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Greg Brooks as they chat about the current state of SEO, the future of SEO in an AI world, and tactics to thrive today.

Greg Brooks is a leader and prominent figure in the digital marketing landscape, serving as a partner at SearchTides, a forward-thinking SEO agency. His role is pivotal in shaping the future of effective SEO, leveraging Large-Language Models (LLMs), and navigating the AI-driven era of the internet. With an impressive track record, Greg has successfully collaborated with industry giants such as Home Depot, Zillow, Western Union, and FanDuel.

The 60+ person team at SearchTides have cracked the code of Google’s algorithms, quantifying them into a few thousand ranking factors. This invaluable knowledge is harnessed to provide clients with a competitive SEO advantage. SearchTides’ distinctive approach empowers businesses to construct SEO strategies that not only drive efficient traffic but also unlock new revenue streams.

With a visionary like Greg Brooks at the helm, SearchTides continues to lead the way in the ever-evolving realm of SEO, offering companies the keys to online success in an AI-driven world.

In this Episode:

  • Greg talks sarcastically about how SEO is dead.
  • Greg says even with AI people are resonating with the human touch.
  • Greg discusses the technology hype cycle and the innovation trigger.
  • Greg discusses using AI as a co-pilot when writing content.
  • Greg gives small business owners tips to survive on the internet in the coming years.

Quotes from this Episode:
“So SEO has this uncanny ability to be dead and insignificant, but yet continue to be alive and significant at the same time.” – Greg Brooks
“Humans, you know, similarly should not be aggregators of information. Should not be encyclopedias. That's what encyclopedias are for.” – Greg Brooks
“We live in a space where we live in a space where our job is to look as far out into the future and technology as we can. And then to be like, that's what the future is like.” – Greg Brooks
“I think 95 percent of people are going to keep using Google for an amount of time that's unfathomable to what we would say.” – Greg Brooks
“The internet is going to become about your ability to say something unique.” – Greg Brooks

Resources:

Greg Brooks:
LinkedIn: Greg Brooks
Facebook: SearchTides
Website: SearchTides

We are sponsored by the Lomi Composter. Use “digitalslice” at checkout to save $50. Lomi is the world’s first Smart Waste kitchen composter. You too can have a cleaner, more sustainable home.

This podcast is brought to you by Magai. The tool we use for our AI needs. Magai is 12 AI apps in one. There's just one subscription to access all the best AI models. Get Magai right here, https://friedmansocialmedia.com/magai

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Pin It on Pinterest