Ep 113: It’s Q4! Are You Taking Full Advantage Of The Amazon Platform?
Ep 113: It's Q4! Are You Taking Full Advantage Of The Amazon Platform?
It's Q4! Are You Taking Full Advantage Of The Amazon Platform?
The Digital Slice Podcast is brought to you by The Friedman Group, LLC
Join Brad Friedman and Mike Begg as they take a close look at what it takes to successfully sell your product on the Amazon platform.
Mike Begg is an entrepreneur and expert in eCommerce and digital marketing. Mike co-founded AMZ Advisers with his two partners in 2015, which has generated over half a billion in sales for its clients. Mike and the AMZ team also operate AMZ Courses, educating Amazon sellers on how to maximize sales on the platform, and GoAvance, which helps brands expand into Latin America. Mike loves sharing advice and help on anything related to Amazon and building efficient businesses.
In this Episode:
- Mike describes how he works with companies, typically CPG brands or physical product brands to sell more products on the Amazon platform.
- Mike talks about the importance of SEO and the images you use in your listings.
- Mike says you don't necessarily need an enormous budget to be successful on Amazon .
- Mike talks about Amazon's conversion rate being higher than other e-commerce platforms.
- Mike also talks about the importance of making sure your product is categorized properly on Amazon .
Quotes from this Episode:
“The most important thing about starting on Amazon is the content that you create for your listing.” – Mike Begg
“You've got to make sure that you have the product titles, the bullet points and the product descriptions optimized to be found within search.” – Mike Begg
“So while the SEO aspects help your product become visible, the images are going to help with the conversion and the click through rates.” – Mike Begg
“At the end of the day, Amazon makes money from sales, whether it's their own products or whether it's a third party selling the products.” – Mike Begg
“If you are selling an e-commerce at all, you need to be on Amazon.” – Mike Begg
Resources:
Mike Begg:
LinkedIn: Michael Begg
LinkedIn: AMZ Advisers
Facebook: Amz Advisers
X: Mike Begg
Instagram: Mike Begg
Instagram: AMZ Advisers
YouTube: Amz Advisers
Website: Amz Advisers
The two programs we talked about can me found on the AMZ Advisers website.
Lomi: Lomi Composter Use “digitalslice” at checkout to save $50. And let Lomi solve your daily food waste problem, making your family a team of planet saving super heroes.
And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad
Brad Friedman
Twitter:
Facebook: https://www.facebook.com/thefriedmangroup
LinkedIn:
https://www.linkedin.com/in/bfriedman/
https://www.linkedin.com/company/the-friedman-group-llc
Youtube: https://www.youtube.com/friedmansocialmedia
Website: https://friedmansocialmedia.com
Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman
Here's the equipment we use and recommend:
Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8
Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen
Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1
RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD
Logitech C920 Webcam http://amzn.to/2hNhiQk
Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4
Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u
Elgato Key Light https://amzn.to/3ial9Fg
LED Lighting Kit https://amzn.to/35GBPiW
Desk Mounting Stand https://amzn.to/3qanNxM
These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman
Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora
We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup
Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!
Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard
Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen
AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.
Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!
