Ep 213: The Biggest Email Marketing Mistakes (And How To Fix Them)
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The Digital Slice Podcast is brought to you by The Friedman Group, LLC
Unlock the secrets to email marketing that actually work. Stop treating your list like an ATM and start building real results!
Join Brad Friedman and Cole VanDee as they dive deep into your Inbox and decipher what works and what doesn’t work in the emails we send.
Cole is the Co-Founder of inboxingengine, a leading firm specializing in email marketing and consulting. Under Cole's leadership, InboxingEngine has generated over $106 million in found revenue for their clients. They have sent over 327 million emails with a 67% open rate, helping businesses dramatically scale their revenue through strategic email marketing.
Cole works with businesses like Fullstaq Marketer, Inspirean, and Impact Brands, helping them add an additional six or seven figures per month through email marketing. One of their biggest success stories includes their work with Keala Kanae, Founder of Fullstaq Marketer and Inspirean, where InboxingEngine transformed their email list into a $1.2 million-per-month profit center.
In this Episode:
- Cole talks with Brad about the biggest mistakes businesses are making with their email marketing campaigns.
- Cole discusses how stricter rules and user fatigue have changed the way marketers need to approach email.
- Cole shares why the sender name is more important than the subject line and gives tips for effective subject lines.
- Cole talks about the impact of including images, GIFs, and videos in emails and when (or if) to use them.
- Cole also discusses the importance of segmenting email lists and staying true to brand identity.
Quotes from this Episode:
“Biggest thing that they're doing wrong is they're treating their email list like an ATM machine.” – Cole VanDee
“The way that you play the email game has changed where you actually have to send stuff people want to read, and when you do send stuff that people want to read, you get rewarded for that.” – Cole VanDee
“Beyond a subject line, what's actually most important is the sender name. So, the from name is gonna carry more weight than a subject line.” – Cole VanDee
“The more naked the email, the better it's gonna perform.” – Cole VanDee
“I've sent tens of thousands of unique emails to hundreds of millions of people at this point, and I've gotten all that data all aggregated down. I can tell you pretty confidently, this first opening sentence will or won't work based on all the data I have.” – Cole VanDee
Resources:
Cole VanDee:
LinkedIn: Cole VanDee
Facebook: Cole VanDee
Instagram: Cole VanDee
YouTube: Cole VanDee
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Are you looking for an email service provider that has stood the test of time? Be sure to look at Constant Contact, the provider we use. Constant Contact
Are you looking for a CRM for your business? We suggest taking a look at a few different ones before making your decision. Be sure to look at Nimble, one of our favorite CRMs, and take advantage of a 14-day free trial.
And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad
Brad Friedman
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Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman
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