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Ep 095: Proven Strategies To Shatterproof Your Business

Ep 095: Proven Strategies To Shatterproof Your Business

Ep 095: Proven Strategies To Shatterproof Your Business

by Brad Friedman

Proven Strategies To Shatterproof Your Business

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Scott Reib as they chat about the importance of business owners surrounding themselves with a team of experts you can rely on to make up for the expertise you don't have.

As the official Zig Ziglar Small Business Lawyer and a Ziglar Legacy Certified Trainer, it’s no wonder that Scott Reib is known as “America’s Legal Coach.” For the last two decades, Scott has been helping business owners, entrepreneurs, and coaches “shatterproof” their businesses by implementing specific structure, growth, and protection strategies. Over the last three years, Scott has been sharing these strategies with business owners and coaches and watching them grow and succeed!

Even with 20+ years of legal experience, Scott firmly believes legal advice doesn’t have to be expensive or intimidating. His passion lies in changing how we view legal counsel: from “emergency” situations to “primary care provider” relationships. Scott is shifting this perspective via Access Plan, his groundbreaking subscription-model legal service, where he helps clients understand their legal questions before they find themselves in a legal emergency.

In this Episode:

  • Scott talks about how business owners mainly use lawyers as emergency rooms.
  • Scott talks about creating and on-demand model for business owners to have access to an attorney.
  • Scott talks about his marketing plan taking advantage of Instagram Reels to provide educational content .
  • Scott talks about speaking, sharing content and working on SEO to market his business.
  • Scott also talks about strategies to shatterproof your business.

Quotes from this Episode:
“I wanted to build this on-demand subscription for small business owners and entrepreneurs where they don't have to worry about hourly rates.” – Scott Reib
“Well, we're very active on social media. And most of our focus right now is on Instagram.” – Scott Reib
“My mission is to help small business owners shatterproof their businesses.” – Scott Reib
“One of our core values is to make legal simple. And so I try to make it so simple, a fourth grader could understand.” – Scott Reib
“If you're in business and you're hiring people to do jobs, it needs to be very clear what the relationship is.” – Scott Reib

Resources:

Scott Reib:
LinkedIn: Scott Reib
Facebook: Reib Law
Twitter: Scott Reib
Instagram: Scott Reib
Website: Reib Law
Book Brad Referenced: The Ideal Team Player

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
Brad Friedman on Digital Marketing,” by Brad Friedman
The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

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Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

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Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

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These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 039: Giving Customers Too Many Choices May Result In Fewer Sales

Ep 039: Giving Customers Too Many Choices May Result In Fewer Sales

Ep 039: Giving Customers Too Many Choices May Result In Fewer Sales

by Brad Friedman

Giving Customers Too Many Choices May Result In Fewer Sales

When you shop, are you more likely to make a purchase if you have more choices? Or, before you buy, do you prefer to narrow down the choices before making a decision? It seems logical to think if you offer customers more choices, they will purchase more. However, the opposite may be true. Find out about the findings of a university study on tis topic. In this episode of the Digital Slice podcast, I take a deep dive into an important sales tactic, and I share a personal story with you too.

In this Episode:

  • How to grow your business when you marketing and sales teams are working together as a team
  • How giving customers too many choices can lessen sales
  • A university study illustrating how providing too many choices can overwhelm customers
  • How providing more choices is attractive at first but can make buying decisions difficult for customers
  • How to apply this sales concept to digital marketing
  • My personal life-changing experience in helping my daughter pick her wedding dress
  • How helping your customers narrow their choices down helps them decide what to purchase

Quotes from this Episode:
“I’m a firm believer that your business’ success lies in the ability of your marketing team to work together with your sales team. Break down the silos!” - Brad Friedman
“I like to think of marketing as something that elicits a response from a lead.” - Brad Friedman
“Contrary to popular belief, too many choices can be bad for sales.” - Brad Friedman
“The fewer choices you give them, the easier it will be to make a choice.” - Brad Friedman
“But what could be more special for a dad than to have the honor of being with his daughter when she chooses the dress she will be married in. I can’t even describe how I felt or how incredible the experience affected our father-daughter relationship.” - Brad Friedman
“She had the sales tactic down. She limited our choices, and my daughter walked away with one or two dresses in mind.” - Brad Friedman

Resources:

When Choice is Demotivating: Can One Desire Too Much of a Good Thing?

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
Brad Friedman on Digital Marketing,” by Brad Friedman
The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Ep 036: Let’s Talk Legal Tech

Ep 036: Let’s Talk Legal Tech

Ep 036: Let's Talk Legal Tech

by Brad Friedman

Let's Talk Legal Tech

Legal technology is keeping up with the pace of technology in general and changing at an incredibly fast pace. Apps and software come to market almost daily as developers seek to make the lives of attorneys and their clients easier.

Nick Rishwain is the Vice President of Business Development & Client Relations at Experts.com, an online platform offering professionals an opportunity to showcase their expertise and get hired by attorneys to testify as an expert at trial. Nick is also the primary author of the Experts.com blog. Nick is founder and co-host of LegalTechLIVE where he spotlights legal tech innovators with a special focus on startups that are viable and under a year of age. Nick interviews CEOs and developers, innovators and disruptors, enabling him to have his finger on the pulse of cutting-edge legal technology.

In this Episode:

  • All about Nick’s LegalTechLIVE – how he started it and his motivations
  • How legal technology has evolved over the years
  • How Nick saw the potential in focusing on and working with startups for LegalTechLIVE
  • How Nick looks for guests for LegalTechLIVE in a variety of ways
  • How Twitter is where the Legal Tech people are
  • How Nick features Legal Tech products on his show
  • How legal tech is making the lives of attorneys and their clients easier

Quotes from this Episode:
“I was looking and playing with the social media and getting used to it, came across live video and found it much more engaging because you really got to know people a little bit better and you get to look at them eye to eye, digital eyeball to digital eyeball.” - Nick Rishwain
“Things have gotten even more advanced… so I wanted to know more about that and I thought the best way to do that was to start interviewing people who were in Legal Tech and who had been in Legal Tech for a while and who were doing exciting things in Legal Tech.” - Nick Rishwain
“Some of the most exciting stuff, some of the most convoluted and complicated but also really interesting stuff is happening at the start up level.” - Nick Rishwain
“Twitter seems to be where the legal technology group of people have gathered” - Nick Rishwain
“A lot of us, we are tied to the phone and I think that’s why a lot of these platforms are using this text-based services.” - Nick Rishwain
“It is a full-time marketing position to be a lawyer today.” - Nick Rishwain
“There’s a lot of really exciting things happening in Legal Analytics these days.” - Nick Rishwain

Resources:

Nick Rishwain
Twitter: @NickJRishwain
Instagram: @nickjrishwain
Facebook: Nick Rishwain
LinkedIn: Nicholas Rishwain
Podcast: LegalTechLive

Experts.com
Facebook: @Expertscom
Twitter: Experts_Com
LinkedIn: @experts.com
Website: Experts.com

The Monikur App: Monikur

Text A Lawyer: Text A Lawyer

Lexigogo: Lexigogo

ClientSherpa: ClientSherpa

UniCourt: UniCourt

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
Brad Friedman on Digital Marketing,” by Brad Friedman
The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

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