Forcing Your Workers Back To The Office? Do This!

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Join Brad and Andrew Howlett as they chat about creating engaging, interesting and inspiring workplaces that keep our workers and clients coming back.

Andrew Howlett is the CEO of Struck, an agency that excels in transforming brands in the destination marketing, outdoor recreation, and biotech industries. Strategically boosting brand awareness, engagement, and growth and with expertise in rebranding, repositioning, and preparing for fundraising, Struck is at the forefront of brand transformation. As Struck’s CEO, Andrew is a visionary leader dedicated to reshaping brands in destination marketing, outdoor recreation, and biotech. With a penchant for big-picture thinking, he’s constantly ahead of the curve, anticipating industry shifts and client needs, pushing Struck to excel.

Andrew’s career path, from finance and tech to agency work, reveals his passion for innovation. His approach balances diligence and ease, guiding Struck’s strategic path to deliver exceptional client results. Andrew is actively involved in prominent professional organizations, chairing SoDA and contributing to Forbes Agency Council and YPO.

In this Episode:

• Andrew talks about preparing our workspaces as more and more people are coming back to work in the office.
• Andrew says people want to work in a creative and inspiring space.
• Andrew talks about the kind of places we like to go to because they are designe to keep us coming back.
• Andrew says employers need to think about engaging their employees starting with the onboarding experience..
• Andrew asks you to consider if your brand is strong enough that people want to be associated with it.

Quotes from this Episode:
“ When we're looking at our spaces, we have to create something that drives an emotion, whatever that emotion is.” – Andrew Howlett
“ We do a lot of those types of things with physical space design and and creating spaces that are just engaging and interesting and inspiring.” – Andrew Howlett
“ If you're interested in trying to hire the best and keep the best and retain then you should be looking at ways to engage your employees, engage them from minute one to even when they're leaving.” – Andrew Howlett
“ What are the things in the office or in the break room that make people want to be there, want to want to stay for lunch and bring your lunch in or have it delivered.” – Andrew Howlett
“ I think this is where a lot of clients and a lot of a lot of companies miss is just digging into who your audience really is and understanding your audience.” – Andrew Howlett

Resources:

LinkedIn: Andrew Howlett
Website: Struck

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