Consumer Psychology Secrets That Make Brands Millions

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 182: A Healthcare Marketer’s Guide To Explosive Growth

A Healthcare Marketer's Guide To Explosive Growth

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

Join Brad Friedman and Saul Marquez as they discuss the ins and outs of marketing strategies and tactics for practices, vendors and healthcare systems.

Saul Marquez is a prominent figure in healthcare digital marketing, serving as the founder and CEO of Outcomes Rocket a global digital marketing agency serving healthcare clients exclusively. With over twenty years of experience in sales and marketing within the healthcare sector, Saul's journey began in sales and leadership roles at major players like Stryker, NuVasive, and Medtronic.

Recognizing significant gaps that companies were faced with in strategy, digital marketing, and commercialization during his career, Saul established Outcomes Rocket to address these challenges head-on. The consultancy focuses on helping healthcare brands and businesses scale and thrive in the digital age.

Additionally, Saul hosts the Outcomes Rocket Podcast, a daily show featuring over 1,650 interviews and boasting a 4.8-star rating. The podcast attracts a diverse range of guests, from health tech entrepreneurs to hospital CEOs, offering valuable insights into the ever-evolving landscape of healthcare.

In this Episode:

Saul talks about marketing in the healthcare space.
Saul says there is a need to be up to speed on all the rules and regulations so you are compliant.
Saul discusses helping practices, helping vendors in the space that want to sell to practices or health systems or vendors that want to sell to the payers in the space.
Saul schools listeners on the importance of having a marketing strategy in place.
Saul also talks about the importance of being super clear on your persona's pain points.

Quotes from this Episode:
“ When you work with highly regulated industries like healthcare there's a dance, there's a song and a dance.” – Saul Marquez
“ Having somebody that knows the space inside and out and could see the opportunities in front of you is really a huge advantage.” – Saul Marquez
“ Tactics are the noise you hear before the battle is lost.” – Saul Marquez
“ There's a McKinsey report that showed that only 28% of healthcare marketers have a documented content strategy.” – Saul Marquez
“ And then within those pillars, own, earn, paid, you have different tactics.” – Saul Marquez

Resources:

Saul Marquez:
LinkedIn: Saul Marquez
LinkedIn: Outcomes Rocket
Website: Outcomes Rocket

This podcast is brought to you by Magai. The tool we use for our AI needs. Magai is 12 AI apps in one. There's just one subscription to access all the best AI models. Get Magai right here, https://friedmansocialmedia.com/magai

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Are you looking for an email service provider that has stood the test of time? Be sure to look at Constant Contact, the provider we use. Constant Contact

Are you looking for a CRM for your business? We suggest taking a look at a few different ones before making your decision. Be sure to look at Nimble, one of our favorite CRMs, and take advantage of a 14-day free trial.

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

X:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 181: Amazon Selling Mistakes To Avoid: Why Some Products Fail

Amazon Selling Mistakes To Avoid: Why Some Products Fail

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

Join Brad Friedman and Carolyn Lowe as they discuss the science involved in growing your brand’s profitability selling products on Amazon without ads.

Carolyn Lowe established ROI Swift in 2015 to provide expert assistance and profitable Amazon strategies for established brands. Her mission is to rectify the overcharging and under-serving of smaller businesses by large agencies.

Under Carolyn's leadership, ROI Swift has achieved significant success. It has helped over 150 brands grow profitably and has the ambitious goal of assisting 500 brands in total.

Carolyn's journey from a Fortune 100 company, Dell, to founding her own agency showcases her dedication to helping emerging businesses thrive. She holds a B.S. in Business Administration, is a licensed pilot, and has nine years of advisory board experience at the Austin Airport.

In this Episode:

Carolyn talks about how easy it looks when the big brands are selling their products on Amazon.
Carolyn says there is a lot of science involved in profitably selling products on Amazon.
Carolyn believes we need to think about Amazon just being a website and act accordingly.
Carolyn discusses the things you need to do to have an amazing product detail page.
Carolyn also talks about how important it is to differentiate yourself.

Quotes from this Episode:
“ The first thing to do is figure out, can I be profitable and can I make money?.” – Carolyn Lowe
“ You have a 30 day honeymoon period from the time you launch a product. So you want to make sure everything is perfect.” – Carolyn Lowe
“ We always try and maximize the product page before you launch those ads.” – Carolyn Lowe
“70% of Amazon's traffic is non-branded search.” – Carolyn Lowe
“ We've seen things like a 4X increase in conversion rate by changing the images and the copy on the product detail page.” – Carolyn Lowe

Resources:

Carolyn Lowe:

LinkedIn: Carolyn Lowe
LinkedIn: ROI Swift
Facebook: ROI Swift
Website: ROI Swift

This podcast is brought to you by Magai. The tool we use for our AI needs. Magai is 12 AI apps in one. There's just one subscription to access all the best AI models. Get Magai right here, https://friedmansocialmedia.com/magai

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Are you looking for an email service provider that has stood the test of time? Be sure to look at Constant Contact, the provider we use. Constant Contact

Are you looking for a CRM for your business? We suggest taking a look at a few different ones before making your decision. Be sure to look at Nimble, one of our favorite CRMs, and take advantage of a 14-day free trial.

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

X:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 180: The Rebrand Man Explains How To Successfully Rebrand Your Business

The Rebrand Man Explains How To Successfully Rebrand Your Business

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

Refresh vs. Rebrand: Learn how a strategic rebrand can skyrocket your firm's success with Brad Friedman and The Rebrand Man, Jim Heininger.

Jim Heininger is the Rebrand Man. He leads the efforts of The Rebranding Experts, which he founded in 2017, after 30 years of business and brand strategy experience for P&G, McDonald’s, Anheuser-Busch, and others. Rebranding Experts was purposefully designed to be the only agency with the comprehensive services necessary to rebrand organizations. It starts from a fundamentally different viewpoint than traditional branding firms that see rebranding as a marketing strategy. His team believes rebranding should be a strategic growth accelerator, creating a forward-facing organization ready to grasp new opportunities. It's a jetpack to your success.

Jim has designed the methodology used by the firm and merged the many disciplines necessary for successful rebranding, including research, brand strategy and planning, creative naming, design/identity, corporate and leadership communications, change management, employee engagement, and internal marketing, customer experience design and marketing/public relations.

Jim coaches CEOs through the rebranding process, aligning their executive team, and helping to execute complete name changes and new customer promises. In the last two years, he has led rebranding efforts for Bravanti (formerly BPI group), 1Concier (formerly T-Y Group, Riegel Linen, Harbor Linen), BlueCross Blue Shield, and ReUp. He regularly speaks at national conferences and is a frequent contributor to Forbes.com on the topic of rebranding.

In this Episode:

Jim is known as “The Rebrand Man.”
Jim talks about the reasons why a company might rebrand.
Jim defines the word “brand” for us.
Jim explains three different levels or types of rebranding an organization might go through.
Jim says it takes between 9 and 18 months to rebrand. But people aren't always that patient.

Quotes from this Episode:
“ I always say that you rebrand for need or for opportunity.” – Jim Heininger
“Aa brand is the total collective experience that a consumer of that brand has with it.” – Jim Heininger
“ So it depends upon what kind of business you're in as to how costly of rebranding would be.” – Jim Heininger
“ Your return is going to be based upon the successful implementation of your rebrand and how it drives customer interest and usage of your brand.” – Jim Heininger
“ The way you solve that complexity is through a good rigorous process and methodology.” – Jim Heininger

Resources:

Jim Heininger:
LinkedIn: Jim Heininger
Website: Rebranding Experts

This podcast is brought to you by Magai. The tool we use for our AI needs. Magai is 12 AI apps in one. There's just one subscription to access all the best AI models. Get Magai right here, https://friedmansocialmedia.com/magai

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Are you looking for an email service provider that has stood the test of time? Be sure to look at Constant Contact, the provider we use. Constant Contact

Are you looking for a CRM for your business? We suggest taking a look at a few different ones before making your decision. Be sure to look at Nimble, one of our favorite CRMs, and take advantage of a 14-day free trial.

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

X:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 133: Creating A Culture Of Healthy Conflict And Innovation At Work

Ep 133: Creating A Culture Of Healthy Conflict And Innovation At Work

by Brad Friedman

Creating A Culture Of Healthy Conflict And Innovation At Work

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Kurt Uhlir as they chat about servant and authoritative leadership, influencing people to do things versus managing, and much more.

Kurt is a globally-recognized 10x marketer, operator, and speaker. He has built and run early-stage companies as well as those over $500M in annual revenue, assembled teams across six continents, been part of the small team leading an IPO ($880M), and participated in dozens of acquisitions. His unique experience being inside hundreds of high-growth companies with the opportunity to analyze, scale, make changes of leadership, and oversee operations has labeled him “the king of scaling businesses.”

In this Episode:

Kurt talks about leadership tactics and techniques.
Kurt servant leaders show up every day ready to serve the people underneath them.
Kurt talks about leader employees working remotely, and in hybrid work environments.
Kurt discusses differences between servant and authoritative leadership.
Kurt also talks about how to deal with Imposter Syndrome.

Quotes from this Episode:
“Leadership is influencing people to do things versus managing and kind of forcing.” – Kurt Uhlir
“Sometimes it's as easy as buying somebody a new laptop or asking them how their day is going.” – Kurt Uhlir
“Do you have an environment where somebody will speak up and give you that idea or just keep sending the bad email that nobody opens?” – Kurt Uhlir
“If you want to build a company as fast as possible, make money, have the lifestyle you want and have it resilient so when bad times come. Servant leadership is going to do that so much better than the authoritative style of leadership.” – Kurt Uhlir
“I can't serve somebody unless I, unless I really know them and care about them, whether they're my employees or my clients.” – Kurt Uhlir

Resources:

Kurt Uhlir:
LinkedIn: Kurt Uhlir
Facebook: Kurt Uhlir
X: Kurt Uhlir
Instagram: Kurt Uhlir
YouTube: Kurt Uhlir
Website: Kurt Uhlir
Get The Definitive Guide to NetWeaving vs. Networking Free Ebook for Digital Slice Listeners

We are sponsored by the Lomi Composter. Use “digitalslice” at checkout to save $50. Lomi is the world’s first Smart Waste kitchen composter. You too can have a cleaner, more sustainable home.

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia