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Ep 116: Playing It Safe Sucks: A Bold Approach To Content Marketing

Ep 116: Playing It Safe Sucks: A Bold Approach To Content Marketing

Ep 116: Playing It Safe Sucks: A Bold Approach To Content Marketing

by Brad Friedman

Playing It Safe Sucks: A Bold Approach To Content Marketing

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and John Miller as they chat about a bold new approach to B2B content marketing, demand generation and thought leadership.

John is the founder of Scribewise, a content marketing agency that helps B2B firms grow through demand generation and thought leadership. With a dedicated team of talented writers, designers, and strategists, John’s mission is to humanize complex business conversations. They develop and deliver captivating, audience-centric content that builds trust with Scribewise’s clients’ future customers.

John is the leading champion for courageous marketing. He believes that the business landscape is in dire need of a transformation from vanilla to vibrant. He’s committed to swinging for the fences and infusing excitement into the corporate world, a passion that culminated in the authorship of his compelling book, “Playing It Safe Sucks: A Manifesto for Courageous Marketing.”

John and his team at Scribewise help mid-sized B2B firms modernize their marketing by developing and executing content marketing programs that forge enduring, trust-based relationships with their ideal customers. In a world that often fixates on SEO, John proudly describes Scribewise as “SEO-cynical.”

In this Episode:

  • John talks about demand generation as brand building and relationship building.
  • John says that in the sales process today, the buyer is now in control .
  • John discusses building trust through thought leadership .
  • John talks about being honest with ourselves about what's really a lead .
  • John also defines what is really a lead.

Quotes from this Episode:
“66 percent of that buyer's journey happens before Sales ever knows that the buyer is interested.” – John Miller
“The buyer is up to our tricks.” – John Miller
“Building trust is really demonstrating that you're thinking about things in a differentiated way.” – John Miller
“If as a marketer, we're stuck, it's probably because we're not being bold enough.” – John Miller
“Patience requires courage.” – John Miller

Resources:

John Miller:
LinkedIn: John Miller
John's Book: Playing It Safe Sucks - A Manifesto For Courageous Marketing
For Digital Slice Listeners: Special Listener Offer
Website: ScribeWise

Lomi: Lomi Composter Use “digitalslice” at checkout to save $50. And let Lomi solve your daily food waste problem, making your family a team of planet saving super heroes.

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
Brad Friedman on Digital Marketing,” by Brad Friedman
The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 115: Credibility And Clarity: The Secret Ingredients For Success In Business

Ep 115: Credibility And Clarity: The Secret Ingredients For Success In Business

Ep 115: Credibility And Clarity: The Secret Ingredients For Success In Business

by Brad Friedman

Credibility And Clarity: The Secret Ingredients For Success In Business

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Mitchell Levy as they chat about credibility and clarity. Two things every one of us need to succeed in business and life.

Global Credibility Expert Mitchell Levy is a 2x TEDx speaker (including the 28th most popular in 2021), an international bestselling author of over 60 books, a Certified Stakeholder Centered Coach, and an executive coach at Marshall Goldsmith’s 100 Coaches.

As an Executive Coach, Mitchell is a sounding board, a thinking partner, and someone who can hold the mirror to generate insights for personal change. This impact has earned him a place among the world’s Top 200 Leadership Voices by LeadersHum (#16 in 2023) and as the #1 Thought Leader in Ecosystems and Top 100 Thought Leader Overall by Thinkers360.

He’s an accomplished Entrepreneur who has created twenty businesses in Silicon Valley, including four publishing companies that have published over 750 books. Including my first book, “Brad Friedman on Digital Marketing – Doing Social Media Right, When You Don’t Have The Time And Don’t Want To Get In Trouble.” He’s provided strategic consulting to hundreds of companies and has been the chairman of the board of a NASDAQ-listed company.

In this Episode:

  • Mitchell speaks about his journey interviewing 500 thought leaders on the topic of credibility.
  • Mitchell says you have to be vulnerable for people to trust you.
  • Mitchell talks about the business owner's need for clarity and their Customer Point of Possibilities.
  • Mitchell discusses the importance of doing what you love.
  • Mitchell also talks about the need to make it easy for others to refer prospects to you.

Quotes from this Episode:
“Credibility is the quality in which you're trusted, known, and liked.” – Mitchell Levy
“Recommendations come at a significantly higher pace for those people who are credible.” – Mitchell Levy
“And when you're playing within a very focused playground, it's very easy to show and see all the marketing cookie cutter BS that you've been taught.” – Mitchell Levy
“What if the world were full of people who did the right thing and you could trust them when you met them and you knew they were going to do the right thing and you liked them?” – Mitchell Levy
“You can do the right thing and provide value to others and make money while you're doing it.” – Mitchell Levy

Resources:

Mitchell Levy:
LinkedIn: Mitchell Levy
Facebook: Mitchell Levy
X: Mitchell Levy
Instagram: Mitchell Levy
YouTube: Mitchell Levy
Website: Mitchell Levy
Credibility Booster: Sign Up For The Credibility Booster

Lomi: Lomi Composter Use “digitalslice” at checkout to save $50. And let Lomi solve your daily food waste problem, making your family a team of planet saving super heroes.

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
Brad Friedman on Digital Marketing,” by Brad Friedman
The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 114: Revolutionizing Brand Integrity With Generative AI

Ep 114: Revolutionizing Brand Integrity With Generative AI

Ep 114: Revolutionizing Brand Integrity With Generative AI

by Brad Friedman

Revolutionizing Brand Integrity With Generative AI

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

In this episode, Brad Friedman and Rob May look closely at the need for businesses of all sizes to protect their brand integrity and how Generative AI can help.

Rob May, the founder and CEO of Nova, is a leading figure in the field of generative AI and brand safety. With his extensive entrepreneurship and angel investing background, Rob brings a wealth of knowledge and expertise to the table.

His latest venture, Nova, is an early-stage startup that focuses on building powerful generative AI tools to safeguard brand integrity. With the introduction of their revolutionary products, BrandGuard and BrandGPT, Rob and his team are redefining how brands protect their content in the age of AI.

With BrandGuard, brands can ensure compliance with their guidelines and style rules by leveraging Nova's meticulously crafted models. Meanwhile, BrandGPT allows brands to interact with AI in a conversational manner, providing answers to content-related inquiries.

In this Episode:

  • Rob talks about teaching machines to understand brands and branding.
  • Rob says it's very important for brands to maintain their brand integrity across channels.
  • Rob talks hares the importance of making sure your email, blog posts, tweets, etc. meet your brand guidelines.
  • Rob talks about being mindful of copyright and trademark infractions.
  • Rob says small business owners should build a technology stack that includes a lot of generative AI tools the will help you convert.

Quotes from this Episode:
“In the future generative AI world, humans are going to be planners and strategists and not executors of marketing campaigns.” – Rob May
“Whether you're using generative AI or not, these cycles for cranking out content have gotten faster.” – Rob May
“You still want to keep your brand voice the same, even if you're going to use slightly different words for a 20 year old college female than you might use for a middle aged man in a different part of the country.” – Rob May
“The great thing about generative AI is that you are going to be given a set of tools that can make you look bigger than you are.” – Rob May
“And so the way to think about it is there's this barrier and everything inside the barrier ChatGPT does really well and everything outside the barrier, it doesn't do very well.” – Rob May

Resources:

Rob May:
LinkedIn: Rob May
X: BrandGuard
Instagram: BrandGuard
Website: BrandGuard

Lomi: Lomi Composter Use “digitalslice” at checkout to save $50.

I want to introduce you to the IMPACTORS™ MASTERMIND where you can leverage the power of AI and community to drive sales, attract new clients and IMPACT the world. Visit IMPACTORS MASTERMIND today.

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
Brad Friedman on Digital Marketing,” by Brad Friedman
The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 113: It’s Q4! Are You Taking Full Advantage Of The Amazon Platform?

Ep 113: It’s Q4! Are You Taking Full Advantage Of The Amazon Platform?

Ep 113: It's Q4! Are You Taking Full Advantage Of The Amazon Platform?

by Brad Friedman

It's Q4! Are You Taking Full Advantage Of The Amazon Platform?

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Mike Begg as they take a close look at what it takes to successfully sell your product on the Amazon platform.

Mike Begg is an entrepreneur and expert in eCommerce and digital marketing. Mike co-founded AMZ Advisers with his two partners in 2015, which has generated over half a billion in sales for its clients. Mike and the AMZ team also operate AMZ Courses, educating Amazon sellers on how to maximize sales on the platform, and GoAvance, which helps brands expand into Latin America. Mike loves sharing advice and help on anything related to Amazon and building efficient businesses.

In this Episode:

  • Mike describes how he works with companies, typically CPG brands or physical product brands to sell more products on the Amazon platform.
  • Mike talks about the importance of SEO and the images you use in your listings.
  • Mike says you don't necessarily need an enormous budget to be successful on Amazon .
  • Mike talks about Amazon's conversion rate being higher than other e-commerce platforms.
  • Mike also talks about the importance of making sure your product is categorized properly on Amazon .

Quotes from this Episode:
“The most important thing about starting on Amazon is the content that you create for your listing.” – Mike Begg
“You've got to make sure that you have the product titles, the bullet points and the product descriptions optimized to be found within search.” – Mike Begg
“So while the SEO aspects help your product become visible, the images are going to help with the conversion and the click through rates.” – Mike Begg
“At the end of the day, Amazon makes money from sales, whether it's their own products or whether it's a third party selling the products.” – Mike Begg
“If you are selling an e-commerce at all, you need to be on Amazon.” – Mike Begg

Resources:

Mike Begg:
LinkedIn: Michael Begg
LinkedIn: AMZ Advisers
Facebook: Amz Advisers
X: Mike Begg
Instagram: Mike Begg
Instagram: AMZ Advisers
YouTube: Amz Advisers
Website: Amz Advisers

The two programs we talked about can me found on the AMZ Advisers website.

Lomi: Lomi Composter Use “digitalslice” at checkout to save $50. And let Lomi solve your daily food waste problem, making your family a team of planet saving super heroes.

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
Brad Friedman on Digital Marketing,” by Brad Friedman
The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

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