Strategic Storytelling Creates Human Connections

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 109: Stop Marketing From A Textbook And Start Understanding Your Buyers

Ep 109: Stop Marketing From A Textbook And Start Understanding Your Buyers

by Brad Friedman

Stop Marketing From A Textbook And Start Understanding Your Buyers

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Mark Donnigan as they chat about designing and executing marketing programs and go-to-market strategies for startup companies.

Mark Donnigan designs and executes marketing programs and go-to-market strategies to establish and grow markets for disruptive innovation startup companies. As a transformative B2B marketing and business leader, Mark understands what’s required to succeed in today’s winner takes all market.

Leveraging marketing and growth tactics that work such as category design, Mark produces real business results for early and growth-stage technology companies. Well-versed in SaaS, software licensing, enterprise technology, and platform business models, Mark helps companies build nimble, highly efficient marketing teams that routinely outperform larger marketing departments.

Mark is passionate about extracting the most value from every marketing dollar invested. He provides startup founders at all stages of growth with a way to build their revenue engine with high-impact marketing playbooks to reach their revenue goals and scale sustainably. Mark is a revenue-first marketer who has produced $500 million in revenue and enterprise value for the companies he’s worked with.

Be prepared to have your marketing beliefs challenged and your business thinking put on tilt.

In this Episode:

Mark tells us about his transition from a rock star to leading sales and marketing teams.
Mark discusses his work with startups on their go to market strategy.
Mark mentions the importance of focusing on a holistic view of revenue.
Mark says it's important to know how your buyer buys.
Mark suggests it isn't always in your best interest to try to steal an employee from your biggest competitor.

Quotes from this Episode:
“When we talk about revenue and we talk about marketing anymore in today's market, they are closely correlated.” – Mark Donnigan
“The problem is, is that you as the founder have not gone into the market to speak to the market.” – Mark Donnigan
“The problem is that just managing the team doesn't translate to business results.” – Mark Donnigan
“But listen carefully, ask questions, understand, go and learn when you're at the next conference and you have a chance to talk to another CMO, or you get to meet a head of sales for another company.” – Mark Donnigan
“I really, really encourage that getting inside the business is, is just super critical.” – Mark Donnigan

Resources:

Mark Donnigan:
LinkedIn: Mark Donnigan
Facebook: Mark Donnigan
YouTube: Mark Donnigan
Website: Growth Stage Marketing
Article we talked about: CMO or Chief Business Builder?

Lomi: Lomi Use “digitalslice” at checkout to save $50 and let Lomi solve your daily food waste problem, making your family a team of planet saving super heroes.

And, here's the link to my calendar for the slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 108: Message About Solving Problems Instead Of Promoting Services

Ep 108: Message About Solving Problems Instead Of Promoting Services

by Brad Friedman

Message About Solving Problems Instead Of Promoting Services

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

In this episode of The Digital Slice Podcast, Brad Friedman and Beth Trejo dive deep into the need to be human on social media, use AI responsibly, and more.

Beth Trejo is a trailblazing speaker, CEO, and founder of the global social-first digital agency, Chatterkick. Featured in USA Today, Yahoo, and Business Insiders as a Top 50 CEO for Women, Beth is also a recognized advocate for women in tech.

Recognized as one of Comparably’s Top 50 CEOs for Women and recipient of the Women Aware’s Women Helping Women award, Beth Trejo has not only championed women’s representation in the tech industry but also created a positive and supportive environment for working parents. Her company, Chatterkick, was acknowledged as the Best Place for Working Parents for two consecutive years, serving as a model for inclusivity and diversity with predominantly female staff.

Drawing on her extensive background as a National Speaker and podcast host, Beth Trejo has masterfully harnessed these mediums to share her learnings, foster her brand’s growth, and shape the conversation and direction in her industry.

In this Episode:

Beth talks about storytelling, using people's first names and building relationships.
Beth discusses how social media has gotten ugly.
Beth says it's really important for brands to differentiate from other businesses and have a clear point of view.
Beth let's us know that all the different social platforms can work for us in different ways t .
Beth also talks about how real photos of real people perform 10X better than stock photos.

Quotes from this Episode:
“But if you focus back on the people behind the logos and that there is someone on the other end I think it really helps to lead with empathy and understanding.” – Beth Trejo
“I think one thing that is really important for brands is really to establish some differentiation..” – Beth Trejo
“So I would encourage people to not to focus on the tactics and instead focus on the type of content and the way that you're speaking about the problems that you solve.” – Beth Trejo
“I think what people are really craving for in video marketing right now is the authenticity and a little bit of the messiness.” – Beth Trejo
“People forget that just a one sentence text only question actually still really performs because it's so different.” – Beth Trejo
“I think the AI tools are really great for getting something to 80%.” – Beth Trejo

Resources:

Beth Trejo:
LinkedIn: Beth Trejo
Facebook: Chatterkick
X: Chatterkick
Instagram: Chatterkick
TikTok: Chatterkick
YouTube: Chatterkick
Website: Chatterkick

Lomi: Lomi Use “digitalslice” at checkout to save $50 and let Lomi solve your daily food waste problem, making your family a team of planet saving super heroes.

And, here's the link to my calendar for the slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 107: Craft A Memorable Customer Experience With Personalization

Ep 107: Craft A Memorable Customer Experience With Personalization

by Brad Friedman

Craft A Memorable Customer Experience With Personalization

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Rasmus Houlind as they chat about the importance of personalization in omnichannel marketing and how it affects the customer experience.

Rasmus Houlind is an expert in Personalization and Omnichannel Marketing. With multiple best-selling books behind him, he is an author and sought after keynote speaker.

Rasmus brings a wealth of knowledge and experience to his talks. He is passionate about helping companies create the best possible personalized customer experience and achieve marketing success through omnichannel marketing and personalization.

In this Episode:

Rasmus discuss the importance of determining which message you want to get in front your audience.
Rasmus talks about the importance of defining and knowing who your audience is.
Rasmus discusses the importance of understanding your customers' journey.
Rasmus talks about the importance of personalization in your marketing.
Rasmus also talks about the importance of having an omnichannel mindset.

Quotes from this Episode:
“I think the first thing to consider when you want to work with personalization, is which message would you like to deliver and put in front of whom?” – Rasmus Houlind
“Make sure that you just don't create an okay, a frictionless experience. But you actually create one that is delightful and insightful and enjoyable and memorable.” – Rasmus Houlind
“You'll ultimately end up with the emotional loyalty and not just a transaction here and there.” – Rasmus Houlind
“I think research shows that you have around max two seconds of people's attention span before they left swipe and then the email is out of the inbox.” – Rasmus Houlind
“I really think great personalization is about getting all the the four corners together.” – Rasmus Houlind
“So I think that you just really need to consider not only how to provide the best offer, but provide the best experience for the customers.” – Rasmus Houlind

Resources:

Rasmus Houlind:
LinkedIn: Rasmus Houlind
Facebook: Agillic
X: Rasmus Houlind
Instagram: Rasmus Houlind
YouTube: Agillic
Website: Agillic

Books:
Hello $FirstName
Free abstract of Hello $FirstName
Make it All About Me

Lomi: Lomi Use “digitalslice” at checkout to save $50 and let Lomi solve your daily food waste problem, making your family a team of planet saving super heroes.

And, here's the link to my calendar for the slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 106: Turning Your Thoughts Into Revenue Generating Words

Ep 106: Turning Your Thoughts Into Revenue Generating Words

by Brad Friedman

Turning Your Thoughts Into Revenue Generating Words

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

In this episode of The Digital Slice Podcast, Brad Friedman and Matt Banker, Founder and Lead Strategist at Benchmark Growth Marketing, dive deep into the concept of translating thoughts into words that generate revenue for accounting firms.

Matt is the founder and lead strategist at Benchmark Growth Marketing, a marketing agency specifically for B2B accounting firms. Matt started designing and building websites at a small agency, and he grew frustrated that there wasn’t a better way to create content for
a website. It didn’t make sense to ask the client to decide what the site should say. After all, they weren’t marketing experts. Super smart people often have the most trouble translating their thoughts into words that the rest of us can understand. This tendency carries through to business owners and how they try to market their companies.

Matt brings a ‘words first’ approach to marketing because his superpower is the ability to help business owners communicate more clearly. He works with executive teams and marketing teams to build alignment and buy-in so everyone is rowing in the same direction.

These days Matt focuses his efforts on serving a narrow niche: accounting firms. With a background in fine arts, he is the Yin to a number-cruncher’s Yang. He helps them build marketing engines that work to grow their firms.

In this Episode:

Matt talks about how his degree in Fine Arts (Installation Sculpture) transfer over to a career in marketing for accountants.
Matt thinks marketing and fine arts is like the same skillset, just moving in different directions.
Matt shares his insight into the benefits of niching down and marketing to a very narrow and defined niche.
Matt discusses the hard work necessary to drive qualified leads to your website and business.
Matt also discusses his thoughts on the need to have a marketing budget.

Quotes from this Episode:
“It seems like a lot of times you're trying to take like normal, banal things and kind of obscure it and make it more interesting.” – Matt Banker
“If you're a generalist firm, the thing is, you really need to focus on your local market.” – Matt Banker
“Don't send good traffic to a bad website.” – Matt Banker
“I think one of the big mistakes a lot of small businesses make is that they haven't actually built a marketing budget or a way to fund marketing in an ongoing way.” – Matt Banker
“Marketing isn't a light switch that you just flip on and off when you need the leads.” – Matt Banker
“I like to think marketing is it's like a hypothesis. Right? Like you're testing a theory.” – Matt Banker
“You have to be aware that when people are in the most pain, that's when they're most ready to spend money to hire you.” – Matt Banker

Resources:

Matt Banker
LinkedIn: Benchmark Growth Marketing
LinkedIn: Matt Banker
X: Matt Banker
Website: Benchmark Growth Marketing

Books we Discussed
Building A Story Brand
They Ask, You Answer

Lomi: Lomi Use “digitalslice” at checkout to save $50 and let Lomi solve your daily food waste problem, making your family a team of planet saving super heroes.

And, here's the link to my calendar for the slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia