Engaging Your Audience With The Power Of Emotional Advertising

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

In this episode of The Digital Slice Podcast, Brad Friedman and Jeremy Heilpern explore the concept of “emotional advertising” to boost your results and sales.

Jeremy Heilpern, the CEO & founder of Ammunition, a full-service advertising agency in Atlanta, has transformed the agency from a 2-person team to a robust force of 40+. This impressive growth underscores Ammunition's unwavering commitment to innovation, positioning it as the fastest-growing advertising agency in Atlanta in 2023, according to the Atlanta Business Chronicle. A digital consultancy and creative shop, Ammunition is trusted by major brands like Georgia-Pacific, LG, Mitsubishi Electric, and Panasonic.

Under Jeremy's leadership, Ammunition has become synonymous with top-tier services, reflecting his dedication to collaboration and excellence. This approach has been pivotal in driving the agency's remarkable growth. Jeremy's journey in advertising began at the age of 12 when he founded his first agency, showcasing an entrepreneurial spirit. Today, Jeremy continues to be a dynamic force in the industry.

In June 2023, Ammunition acquired Mad Hat Creative, expanding its workforce to include award-winning video production and comprehensive media services. This acquisition, along with two C-suite executive additions, and more has resulted in a remarkable 70% increase in business in 2023, maintaining an impressive 3-year streak of 50%+ growth for the agency. Ammunition is now recognized as a top choice for end-to-end advertising.

In this Episode:

• Jeremy talks about how, for a long time, advertising sought to steal your time.
• Jeremy says technology has enabled advertising to get smartersmarter.
• Jeremy discusses the need for advertisers to get the right ad in front of you at the right time.
• Jeremy says it's easy to get the ads out there. What's hard is getting the right message out there..
• Jeremy explains how programmatic advertising works.

Quotes from this Episode:
“I started my first agency when I was 12 years old pitching work on the internet and I've never made a dollar in my life doing anything else since.” – Jeremy Heilpern
“Instead of stealing time, how do we actually start to provide value such that person wants to engage?” – Jeremy Heilpern
“I'm searching for a thing, an ad appears and I click that ad because it's what I want. That's a valuable interaction, right?” – Jeremy Heilpern
“.” – Jeremy Heilpern
“.” – Jeremy Heilpern

Resources:

Jeremy Heilpern:
LinkedIn: Jeremy Heilpern
LinkedIn: Ammunition
Website: Ammunition

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Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

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