Father's Day is almost here again, and you're probably searching for new creative marketing ideas for your business to attract your demographic. If you stuck with mostly standard marketing concepts last year, you're likely wanting to do something more personal and targeted this time around. (more…)
Chances are, you are running some December holiday online marketing campaigns to harness the holiday shopping season and make some extra sales. Whether your goal is to increase current customer loyalty and make more recurring sales, or bring in new customers, you're probably doing some sort of “Happy Holidays” theme online. (more…)
December brings with it a host of holidays across the world–and with those holidays, a host of online orders and extra shopping that doesn't take place at any other time of the year. Children are spoiled rotten, adults get items on their wish lists that they've put off all year, and sales go up for many businesses. To help draw some of that spending to your business, December holiday online marketing is critical. However, you have to design your marketing to reach your audience in order to make them as effective as possible. (more…)
Small Business is the backbone of this country. I shudder to think what our economy would be like without small businesses providing jobs and tax revenue in every city and town in the U.S. (more…)
SMART marketing goals are a must! So, why aren’t you setting SMART goals? Marketingprofs did some research on this and found that only 35% of B2B marketers have written SMART marketing content goals. They also found that marketers with written SMART goals are eight times more likely (60% vs. 7%) to rate themselves as being effective marketers vs. those who have no strategy, written or otherwise. (more…)
