Unlocking Podcasting Success: Strategies And Insights

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 129: Mastering Video Marketing To Engage, Inspire, And Convert

by Brad Friedman | The Digital Slice

Ep 129: Mastering Video Marketing To Engage, Inspire, And Convert

by Brad Friedman

Mastering Video Marketing To Engage, Inspire, And Convert

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

In this episode of The Digital Slice Podcast, Brad and Mike Vannelli talk about the importance of including video in your digital marketing strategy for 2024.

Mike is the Creative Director with Envy Creative. In this role, Mike leads a production team to film commercials for online and TV ads. Mike has produced over 4000 video ads to date, for hundreds of clients, including McDonald's, Warner Bros, USAA, Costco, and more.

Mike is no stranger to the film and TV industry, having spent 10+ years in the business, where he has produced TV shows and music videos for big-name artists. Mike specializes in making sure each piece of content Envy Creative produces is unique and delivers the message the brand, product, or business is looking to convey to its target audience.

Mike helps clients increase sales by producing great content, which leads to more people watching their videos. Envy Creative offers all kinds of services, from explainer videos that focus on a product, brand, or company to national TV campaigns that increase a brand's awareness.

In this Episode:

Mike talks about making videos and ads for brands and products.
Mike says the optimal length of a video depends on the company and their audience.
Mike tells us video has the highest conversion rate of all mediums.
Mike talks about AI helping to automate their workflow.
Mike says we should still be writing blog posts. But, our posts should include video

Quotes from this Episode:
“Businesses should use video to get new customers, get new downloads, get new eyeballs on whatever they're selling.” – Mike Vannelli
“If you're selling something, usually the quicker you can get there the better. Especially in this day and age with TikTok and and Instagram Reels.” – Mike Vannelli
“Blog posts are going to be important with a relevant video attached.” – Mike Vannelli
“We can definitely tell when a script is written by AI and you know, or ChatGPT.” – Mike Vannelli

Resources:

Mike Vannelli:
LinkedIn: Envy Creative
LinkedIn: Mike Vannelli
Facebook: Envy Creative
X: Envy Creative
Instagram: Envy Creative
YouTube: Envy Creative
TikTok: Envy Creative
Website: Envy Creative

We are sponsored by the Lomi Composter. Use “digitalslice” at checkout to save $50. Lomi is the world’s first Smart Waste kitchen composter. You too can have a cleaner, more sustainable home.

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 127: Unlocking The Secrets Of Collaborative AI In 2024

by Brad Friedman | The Digital Slice

Ep 127: Unlocking The Secrets Of Collaborative AI In 2024

by Brad Friedman

Unlocking The Secrets Of Collaborative AI In 2024

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Kate Bradley Chernis as they chat about how Generative AI can finally help humans communicate and much more AI news and information.

Kate Bradley Chernis is the Founder & CEO of Lately.AI, which identifies the makeup of the highest possible performing social media messaging for your target audience and generates posts that contains that content in your unique voice.

Lately's proprietary language models are not a layer on top of ChatGPT (or anyone else), which means your data remains 100% private, you own your results and your results are free of those public datasets and all their bias. We also deliver this content through our own social media management and employee advocacy platform, the only one that was built throughout with AI, from the ground up (and not a trendy afterthought).

As a former rock ‘n' roll DJ, Kate served 20 million listeners as Music Director and on-air host at Sirius/XM. She’s also an award-winning radio producer, engineer and voice talent with 25 years of national broadcast communications, brand-building, sales and marketing expertise. What she learned in radio about the neuroscience of music helps fuel Lately's artificial intelligence.

Prior to founding Lately, Kate also owned a marketing agency which got Walmart a 130% ROI, YoY for three years.

In addition, Kate's appeared as a guest speaker on hundreds of sales, marketing and entrepreneurial podcasts and has led presentations for Walmart, Ericsson, SAP, National Disability Institute, IRS, United Way Worldwide, SaaStr, SXSW, Content Marketing Institute, HubSpot, Hootsuite, Harvard University, Columbia University, NYU and others.

In this Episode:

Kate talks about having to educate and re-educate people on AI.
Kate discusses the different things generative AI can be.
Kate says they are still selling against magic, because people have a huge misunderstanding of the definition of AI .
Kate talks about what it would take for AI to become human.
Kate also talks about what people thinks is the biggest value of Generative AI.

Quotes from this Episode:
“We are still kings of the animal kingdom.” – Kate Bradley Chernis
“So, it's still very much and if this, then this, scenario. It's automation, essentially” – Kate Bradley Chernis
“We're evolving as humans, thanks to technology. And this is a huge leap..” – Kate Bradley Chernis
“But if you can understand why people make those decisions, then you can market to them according to those needs.” – Kate Bradley Chernis
“And, and we started Lately in 2014, which was the year that Generative AI was born, by the way, you know, and It's been quite a ride.” – Kate Bradley Chernis

Resources:

Kate Bradley Chernis:
LinkedIn: Kate Bradley Chernis
LinkedIn: Lately
Facebook: Lately
X: Lately
X: Kate Bradley Chernis
TikTok: Lately
TikTok: Kate Bradley Chernis
Instagram: Lately
Instagram: Kate Bradley Chernis
YouTube: Lately
Website: Lately

We are sponsored by the Lomi Composter. Use “digitalslice” at checkout to save $50. Lomi is the world’s first Smart Waste kitchen composter. You too can have a cleaner, more sustainable home.

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 094: Building A Company That Believes Garbage Is Optional

by Brad Friedman | The Digital Slice

Ep 094: Building A Company That Believes Garbage Is Optional

by Brad Friedman

Building A Company That Believes Garbage Is Optional

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

In this episode of The Digital Slice Podcast, Brad Friedman and Brad Pedersen, Co-founder and Chairman at Pela, talk about the idea that garbage is optional. That if you hire the right people, they're free. And the importance of storytelling.

Brad is a serial entrepreneur who’s built multiple companies with revenues ranging from 7 to 9 figures and up to 130 employees. His latest venture is as a co-founder of Pela, a direct-to-consumer e-commerce company committed to creating a waste-free future.

To empower their mission, the company created Lomi; an electronic kitchen composter that magically turns your organic waste into dirt while you sleep. This unique device dramatically reduces food waste going to landfills and empowers users to make positive contributions to reducing GHG. The product was launched by Indiegogo, raising $8M and went on to become the largest cleantech crowdfunding campaign of all time.

Pela has been a fast growth company, named to the Deloitte Fast 50 and ranked #20 amongst the Growth 500 in Canada.

In this Episode:

Brad talks about his start in the business world working as Santa Claus.
Brad talks about being a creator, and making products with a graceful end-of-life designed in the beginning.
Brad talks about shifting his thinking from marketing in the B2B space, to marketing in the B2C space.
Brad talks about the importance of storytelling to hire the right people.
Brad also talks about building a business that believes garbage is optional.

Quotes from this Episode:
“Business is a game and we are in it to win it.” – Brad Pederson
“We have a philosophy at the company. If you hire the right people, they're free.” – Brad Pederson
“I think if there's a way to reach an audience we're exploring it, we're testing and that's the other thing I love about this company is that we produce on a weekly basis dozens of pieces of content.” – Brad Pederson
“And we are doing AB testing all the time and firing a lot of bullets and hopefully one of the messages lands that we can turn it into cannonballs.” – Brad Pederson
“I have come to see that it's incredibly powerful when you have a direct to consumer audience and the ability to influence people directly, and most especially to create a mailing list, which is your owned audience that you can use and create incredible leverage with.” – Brad Pederson
“We as leaders, as companies have to be telling better stories and better narratives about what it is we're trying to solve.” – Brad Pederson

Resources:

Brad Pederson:
LinkedIn: Brad Pederson
LinkedIn: Pela
Facebook: PELA
Facebook: Lomi
Twitter: PELA
Instagram: Pela
Instagram: Lomi
YouTube: Lomi
Website: Pela
Website: Lomi
Book Brad Referenced: The Ideal Team Player

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia