Unlocking The Secrets Of Thriving E-commerce Businesses

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

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Join Brad Friedman and Sabir Semerkant as they chat about tactics to employ when setting up your storefront, marketing your e-commerce business, and more!

Sabir Semerkant is an eCommerce expert, growth strategist, and entrepreneur with over 20 years of experience driving over $1 billion in revenue. Endorsed by Gary Vee, Neil Patel, and Matt Higgins (SharkTank), Sabir has advised Fortune 500 companies, scaled startups, and helped brands like Coca-Cola, Canon, Tommy Hilfiger, and Sour Patch Kids achieve rapid growth.

In 2024, Sabir’s Rapid 2X program boosted growth for 29 brands across 17 industries, delivering a 108% average increase in just 21 days. Prior programs have scaled over 150 brands, including Ashley Stewart, which grew from $3M to $30M under Sabir’s leadership.

Sabir has developed a framework that unlocks 2X-10X growth for any ecom business that has Product-Market Fit. The 8-D Method allows you to thrive regardless of what is going on in the economy so they can grow sales and maximize profits even in today's ultra-competitive market.

In this Episode:

• Sabir talks about people in the e-commerce world taking bad advice.
• Sabir says that at the birth of e-commerce, anything and everything you had to do you had to code it from the ground up.
• Sabir discusses tactics to employ when setting up your storefront and marketing your product.
• Sabir talks about the need to actually fix the fundamentals of your business and implement the right foundation in your e-comm business in order to continuously succeed at it.
• Sabir also says we need to avoid relying on the BS KPI and, instead, use a KPI he's been using for 25 years.

Quotes from this Episode:
“The bad advice starts with, over reliance on, for example, on, on Meta Ads.” – Sabir Semerkant
“ E-commerce is a multi-channel game. It's not a single channel thing like paid media .” – Sabir Semerkant
“ I have been involved in e-commerce since the birth of e-commerce, and I can tell you when e-commerce was born. .” – Sabir Semerkant
“They set up their store and they think that we have built it, they will come, .” – Sabir Semerkant
“ So when you are building an e-commerce site, it's not just an e-commerce site, it has to be an e-commerce business.” – Sabir Semerkant

Resources:

Sabir Semerkant:
LinkedIn: Sabir Semerkant
Facebook: Growth By Sabir
X: Sabir Semerkant
Instagram: Growth By Sabir
YouTube: Sabir Semerkant
Website: Growth By Sabir
Website: Special page for listeners

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Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

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