Use Gamification To Capture Attention And Loyalty

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Join Brad and Joel Steel to learn about the use of gamification to get the attention of customers while gathering data and building a one-to-one relationship.

Joel Steel is the Co-founder & CEO of Komo Technologies (Komo). His experience spans two decades and includes fostering and guiding teams across diverse industries. Joel founded Komo Technologies in 2014 and has remained committed to becoming a recognized global leader in digital engagement ever since.

Joel’s mission for Komo is to revolutionize how marketers connect, engage and grow relationships with customers. Under his leadership, Komo has expanded its reach globally and established partnerships with some of the world's most prominent brands – effectively transforming the company into Australia's premier digital engagement technology. Joel is deeply committed to cultivating high-performance teams, empowering individuals, and ensuring that his team loves coming to work each day.

In this Episode:

• Joel talks about how brands are using gamification to earn the attention of their customers.
• Joel says it's important to keep things fresh as attention spans are getting shorter every day.
• Joel how to gather data about your audience, prospects and clients through gamification.
• Joel discusses the need to develop a one to one relationship with your consumer.
• Joel also talks about the need to put the consumer first.

Quotes from this Episode:
“ And it's all around creating content that that encapsulates what people are passionate about.” – Joel Steel
“ How do you use gamification to understand more about the end consumer in a really non intrusive way?” – Joel Steel
“ It's a opportunity to continually engage with that user which for for brands is sort of what you want, right?” – Joel Steel
“ You want to be able to always be front of mind and I think that's what the gamification element does.” – Joel Steel
“ So you need to try to find a way to have a one to one relationship with your consumer.” – Joel Steel

Resources:

Joel Steel:
LinkedIn: Joel Steel
LinkedIn: Komo Technologies
Instagram: Joel Steel
Instagram: Komo Technologies
Website: Komo Technologies

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