[Book Review] X: The Experience When Business Meets Design

by Brad Friedman | General Business Advice

Consumers often take for granted their interaction and experiences with the products in their lives. Whether it's sitting in your car and driving it, tasting the food and drink at your favorite restaurant or holding your smartphone in your hands or to your ear, your belongings shape how you live your life. And, whether you realize it or not, you react to them. Many take this for granted because we live our lives in the physical world, experiencing it through your senses and reacting to it with your emotions and thoughts. (more…)