Turning Clicks Into Cash With Google And YouTube Ads

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

In this episode, Brad Friedman and Dmitri Smirnov discuss how to use Google and YouTube ads to generate huge amounts of revenue for your business.

Dmitri Smirnov is a Google & YouTube ads marketing expert who combines math and creativity to create impact and profit for his clients at Big Life Marketing agency. He’s worked with Brooke Castillo from the Life Coach School, the Wolf of Wall Street Jordan Belfort, and Rich Dad Poor Dad author Robert Kiyosaki. He’s been a featured speaker at Traffic and Conversion Summit, Ted-Ed, NBC, and high-end masterminds nationwide. He aims to help 6-figure entrepreneurs use professional marketing strategies to grow to 7 and 8 figures in revenue and influence the world at scale.

In this Episode:

• Dmitri talks about the effectivness of Google Ads.
• Dmitri says it's important your ad read like a one-on-one conversation.
• Dmitri discusses the fact that people on YouTube are in the right mind space to consume your product or service.
• Dmitri talks about the need for your ad to have a hook, some sort of value and a call-to-action.
• Dmitri tells us it's really easy to get started with Google ads and it doesn't have to be expensive.

Quotes from this Episode:
“Number one, most important thing that you do is write the headline that's compelling and it gets attention.” – Dmitri Smirnov
“I think, and a lot of people agree, that Google has more information on us than any other company in the world, more than even Facebook.” – Dmitri Smirnov
“YouTube requires you to watch five seconds of an ad, so that's your time to hook your target audience.” – Dmitri Smirnov
“YouTube ads do not need to be professional. Often times it's actually better that they aren't professionally done.” – Dmitri Smirnov
“You won't even recognize your business a year from now because you plugged into that Google and YouTube ads ecosystem that has billions of people on it every single day.” – Dmitri Smirnov

Resources:

Dmitri Smirnov:
LinkedIn: Dmitri Smirnov
X: Dmitri Smirnov
Website: Big Life Marketing

Lomi: Lomi Composter Use “digitalslice” at checkout to save $50. And let Lomi solve your daily food waste problem, making your family a team of planet saving super heroes.

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

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Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

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Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

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TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

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