Marketing That Elicits An Emotion, Wins!

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Stephanie Nivinskus as they chat about the tips and tricks business owners need to know to run successful digital marketing campaigns.

Stephanie Nivinskus is the CEO of SizzleForce Marketing, a Fractional CMO agency that services scaling companies. Since 1995 she’s been developing brand-building marketing campaigns that have been used by companies including Starbucks, Quiksilver, The National Football League, and Cox Communications, along with thousands of privately owned companies.

Stephanie has written for Forbes and Entrepreneur magazines and is the author of the international #1 best-seller, Absolutely Unforgettable: The Entrepreneur’s Guide To Creating A Heart-Centered Brand And Standing Out In A Noisy World.

Known for her ability to humanize commerce and market products and services in an authentic & powerful way, she delights audiences with attention-grabbing stories and strategies that connect the dots between people and profit. Her raw, heart-centered approach to creating meaningful conversations gives scaling companies a big voice in the marketplace.

Stephanie speaks nationwide. When she’s not helping brands showcase their sizzle, Stephanie is enjoying time with her husband and three teenagers in San Diego.

In this Episode:

• Stephanie talks about how the messaging that sticks are the messages that get to your heart, that make you feel something
• Stephanie talks common marketing mistakes small business owners make.
• Stephanie talks about what should be included in your marketing strategy.
• Stephanie talks about how to create credibility and how to differentiate yourself from everybody else.
• Stephanie also talks about why people aren't buying what we're selling.

Quotes from this Episode:
“Heart-centered messaging is really focusing on the feelings that people get as a result of doing business with you.” – Stephanie Nivinskus
“I think the biggest mistake, hands down that small business owners make is that they do not plan out their strategy before they jump into their tactics.” – Stephanie Nivinskus
“The first thing you need in your strategy is you need to know exactly who you're talking to.” – Stephanie Nivinskus
“What anybody who is planning a strategy and developing an avatar needs to know is what makes this person buy?” – Stephanie Nivinskus
“And when you try to serve everybody, you resonate with nobody.” – Stephanie Nivinskus

Resources:

Stephanie Nivinskus:
LinkedIn: Stephanie Nivinskus
Facebook: SizzleForce
Instagram: SizzleForce
Website: SizzleForce
Book: Absolutely Unforgettable: The Entrepreneur’s Guide To Creating A Heart-
Centered Brand And Standing Out In A Noisy World

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

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https://www.linkedin.com/in/bfriedman/

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Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

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