NFTs Can Help Your Business Reach New Customers And Grow Your Brand

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 084: Which Celebrity Is The Tone Of Voice Of Your Brand?

Ep 084: Which Celebrity Is The Tone Of Voice Of Your Brand?

by Brad Friedman

Which Celebrity Is The Tone Of Voice Of Your Brand?

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Stacy Willis as they chat about developing content strategies for businesses that generate organic search traffic to the company website and more.

Stacy Willis is the VP of Marketing at Playwire as well as an Independent Marketing Executive. She has spent the past decade in marketing roles, primarily in the agency space or as a consultant. Stacy’s experience has allowed her to build a repeatable process for executing content strategies, which has proven successful across various industries. Stacy has a track record of real-world results and has been invaluable to the companies that she has supported throughout her career as a self-proclaimed “do-er.”

In this Episode:

Stacy talks about content that is meant specifically to generate organic search traffic to your site.
Stacy talks about the importance of having a consistent voice, tone, and message across every medium.
Stacy talks about the sales funnel being a lot more convoluted map than the one we like to pretend exists as marketers.
Stacy talks about the importance of taking that deep diveinto understanding what your audience is trying to learn about the problem you solve.
Stacy also talks about developing a systematic approach to building topic clusters.

Quotes from this Episode:
“Oh, well, content is everything. Words that come out of your mouth is content. Video. Written word.” – Stacy Willis
“And so what's really important is taking a step back from that and saying, how does my customer talk about this pain point?” – Stacy Willis
“Topic cluster strategies are well known throughout the industry and they are by far the best way to rank organically.” – Stacy Willis
“Usually the most helpful thing for a writer is identifying a celebrity that is the closest to the tone of voice and personality of your brand.” – Stacy Willis
“Do you have any rankings? What's your current traffic look like? Because that's gonna hugely affect how fast things can move and change.” – Stacy Willis

Resources:

Stacy Willis:
LinkedIn: Stacy Willis
LinkedIn: Playwire
Facebook: Playwire
Instagram: Playwire
Website: Stacy Willis
Website: Playwire

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 083: The Paid Media Playbook: Strategies From An Expert In The Trenches

Ep 083: The Paid Media Playbook: Strategies From An Expert In The Trenches

by Brad Friedman

The Paid Media Playbook: Strategies From An Expert In The Trenches

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Mary Ann Pruitt as they chat about negotiating, purchasing, and monitoring your company's paid media spend.

Mary Ann started her career in media by working as a senior sales executive for some of the nation’s largest media outlets. After discovering her talent and love for all things
media strategy, she founded Mosaic as a way to provide niche expert experience to agencies and marketing departments across the country.

In this Episode:

Mary Ann talks about starting her marketing career in graphic design before discovering her love of economics, numbers and data.
Mary Ann talks about the importance of determining who your audience is and then, how best to reach them.
Mary Ann talks about how older audiences jump on social media like nothing else during the pandemic.
Mary Ann talks about the importance of testing your ad campaigns and being patient.
Mary Ann also talks about the need to find a partner that is a direct seat on a DSP for your programmatic advertising.

Quotes from this Episode: 13:33
“Data tells us a story if we're willing to read that story.” – Mary Ann Pruitt
“Anytime you are trying to reach your audience and you are paying to reach your audience, that is media buying. But the first thing that you have to start with is who is my audience?” – Mary Ann Pruitt
“For the first time in American history, we have five generations with spending power and spending capabilities. That means that we need to target our audiences. And we have more capabilities to be able to target audiences ever before. But we're definitely leaving money on the table when we're not targeting correctly.” – Mary Ann Pruitt
“It's like making a turkey that you just put in the oven for an hour and then you decide to eat and pull it out of the oven.” – Mary Ann Pruitt
“Remember, niches make riches.” – Mary Ann Pruitt

Resources:

Mary Ann Pruitt:
LinkedIn: Mary Ann Pruitt
Facebook: Mosaic Media
Twitter: Mosaic Media
Website: Mosaic Media

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 079: Craft Your Brand Identity Into Compelling Stories

Ep 079: Craft Your Brand Identity Into Compelling Stories

by Brad Friedman

Craft Your Brand Identity Into Compelling Stories

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Jessica Embree, an international bestseller, StoryBrand Guide, and marketing specialist. She specializes in helping businesses grow all over North America with clear and impactful marketing campaigns. Brad and Jessica discuss various ways business owners can grow with the tips she shares about crafting your brand identity into compelling stories that help your business grow.

In this Episode:

Jessica talks about creating messaging that resonates with your core customer.
Jessica talks about the importance of website messaging.
Jessica talks about the imortance of you ads having a strong call-to-action.
Jessica talks about making sure you website keywords match up with your ads.
Jessica also talks about having a three-step plan on your website to help you convert faster.

Quotes from this Episode:
“There's no sense of doing Google Ads if the store front's not ready.” – Jessica Embree
“There's no sense of doing all those blog posts again if the messaging doesn't connect with the blog post.” – Jessica Embree
“If you have to burn calories, you're gonna lose people. So just get right to the point of what this button is going to make them do.” – Jessica Embree
“So when it comes time to do your messaging for images showcase what success could look like in images.” – Jessica Embree
“If your storefront is not ready, your homepage, your website is not ready for people to call you or book a demo, then your marketing might fall flat.” – Jessica Embree

Resources:

Jessica Embree:
LinkedIn: Jessica Embree
LinkedIn: Tulip Media Group
Facebook: Tulip Media Group
Twitter: Tulip Media Group
Instagram: Tulip Media Group
YouTube: Tulip Media Group
Website: Tulip Media Group
Book: Double Sales/Zero Salespeople: Optimize Your Sales and Marketing Into One Business Development Strategy That Works!

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 078: Marketing That Elicits An Emotion, Wins!

Ep 078: Marketing That Elicits An Emotion, Wins!

by Brad Friedman

Marketing That Elicits An Emotion, Wins!

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Stephanie Nivinskus as they chat about the tips and tricks business owners need to know to run successful digital marketing campaigns.

Stephanie Nivinskus is the CEO of SizzleForce Marketing, a Fractional CMO agency that services scaling companies. Since 1995 she’s been developing brand-building marketing campaigns that have been used by companies including Starbucks, Quiksilver, The National Football League, and Cox Communications, along with thousands of privately owned companies.

Stephanie has written for Forbes and Entrepreneur magazines and is the author of the international #1 best-seller, Absolutely Unforgettable: The Entrepreneur’s Guide To Creating A Heart-Centered Brand And Standing Out In A Noisy World.

Known for her ability to humanize commerce and market products and services in an authentic & powerful way, she delights audiences with attention-grabbing stories and strategies that connect the dots between people and profit. Her raw, heart-centered approach to creating meaningful conversations gives scaling companies a big voice in the marketplace.

Stephanie speaks nationwide. When she’s not helping brands showcase their sizzle, Stephanie is enjoying time with her husband and three teenagers in San Diego.

In this Episode:

Stephanie talks about how the messaging that sticks are the messages that get to your heart, that make you feel something
Stephanie talks common marketing mistakes small business owners make.
Stephanie talks about what should be included in your marketing strategy.
Stephanie talks about how to create credibility and how to differentiate yourself from everybody else.
Stephanie also talks about why people aren't buying what we're selling.

Quotes from this Episode:
“Heart-centered messaging is really focusing on the feelings that people get as a result of doing business with you.” – Stephanie Nivinskus
“I think the biggest mistake, hands down that small business owners make is that they do not plan out their strategy before they jump into their tactics.” – Stephanie Nivinskus
“The first thing you need in your strategy is you need to know exactly who you're talking to.” – Stephanie Nivinskus
“What anybody who is planning a strategy and developing an avatar needs to know is what makes this person buy?” – Stephanie Nivinskus
“And when you try to serve everybody, you resonate with nobody.” – Stephanie Nivinskus

Resources:

Stephanie Nivinskus:
LinkedIn: Stephanie Nivinskus
Facebook: SizzleForce
Instagram: SizzleForce
Website: SizzleForce
Book: Absolutely Unforgettable: The Entrepreneur’s Guide To Creating A Heart-
Centered Brand And Standing Out In A Noisy World

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia